P 246 the layout for the script of a television

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94. (p. 246) The layout for the script of a television commercial is first seen as a ____, a series of frames or pictures that correspond to the commercial. A storyboard is a sheet preprinted with a series of 8 to 20 blank frames in the shape of TV screens, which includes text of the commercial, sound effects, and camera views. AACSB: Analytic Bloom's: Remember Difficulty: Medium Learning Objective: 09-04 Discuss the role of art in electronic ads. Topic: The Role of Art in Radio and TV Advertising
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