Its products are marketed in the U.S. under a variety of brand names, including... Mountain Dew Mountain Dew exhilarates and quenches with its one of a kind great taste.
PepsiCo Mega-Brands PepsiCo, Inc. has 18 mega-brands that generate $1 billion or more each in annual retail sales (estimated worldwide retail sales in billions).
Financial Highlights “ Running a Company for the long term is like driving a car in a race that has no end. “
Financial Highlights International Growth & Revenues W orld’s second-largest food and beverage business. We make, market or sell our products in more than 200 countries. More than 49% of our business is generated outside the U.S. In 2010, we achieved our target to increase our revenues outside the U.S. for approximately 30 %. In 2011, we delivered core net revenue growth of 14%. In 2012, the revenue is 1% less than the 2011. During 2012 we undertook a number of significant initiatives that we believe will position us for future success. These initiatives included increasing investment in our iconic global brands; stepping up our innovation program and launching new products like Pepsi Next. In 2013, our revenue increased by 1.5% as compared to 2012, & deliver its planned $900 million in productivity savings during 2013 to reach $3 billion in savings between 2012 and 2014.
Financial Highlights 2012 2011 2010 Total Net Revenue $65,492 $66504 $57,838 Operating Profit FLNA $3,646 $$3,621 $3,376 QFNA $695 $797 $741 LAF $1,059 $1,078 $1,004 PAB $2,973 $3,273 $2,776 EUROPE $1,330 $1,210 $1,054 AMEA $747 $887 $708 10% 20% 33% 37% Net Revenues PepsiCo AMEA PepsiCo Europe PepsiCo Americas Beverages PepsiCo Americas Foods 51% 49% Mix of Net Revenues Food Beverage
Financial Highlights Critical Accounting Policies These policies help management to make difficult and subjective judgments regarding uncertainties, and as a result, such estimates may significantly impact our financial results. The precision of these estimates and the likelihood of future changes depend on a number of underlying variables and a range of possible outcomes. We applied our critical accounting policies and estimation methods consistently in all material respects, and for all periods presented.
Financial Highlights Effect of Foreign Exchange Rate Financial statements of foreign subsidiaries are translated into U.S. dollars using period-end exchange rates for assets and liabilities and weighted-average exchange rates for revenues and expenses. Countries which generates our net revenue for around 50% includes Russia, Mexico, Canada, United Kingdom and Brazil, as a result we are exposed to foreign currency risks. In 2010 & 2011, favorable foreign currency contributed 1% to net revenue growth, primarily due to appreciation of the euro, Canadian dollar and Mexican peso. During 2012, unfavorable foreign exchange reduced net revenue growth by 2.5%, primarily due to depreciation of the currencies of Russia, Brazil & Mexico.
Effect of Exchange Rate Changes To Date Effected -258 million
Marketing Strategies Global Marketing & Advertisements The company's global marketing and ad expenses shot up 11% in the first quarter, compared with the first quarter of 2012.
- Fall '16
- satish kv