Its products are marketed in the US under a variety of brand names including

Its products are marketed in the us under a variety

This preview shows page 15 - 25 out of 44 pages.

Its products are marketed in the U.S. under a variety of brand names, including... Mountain Dew Mountain Dew exhilarates and quenches with its one of a kind great taste.
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PepsiCo Mega-Brands PepsiCo, Inc. has 18 mega-brands that generate $1 billion or more each in annual retail sales (estimated worldwide retail sales in billions).
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Financial Highlights Running a Company for the long term is like driving a car in a race that has no end. “
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Financial Highlights International Growth & Revenues W orld’s second-largest food and beverage business. We make, market or sell our products in more than 200 countries. More than 49% of our business is generated outside the U.S. In 2010, we achieved our target to increase our revenues outside the U.S. for approximately 30 %. In 2011, we delivered core net revenue growth of 14%. In 2012, the revenue is 1% less than the 2011. During 2012 we undertook a number of significant initiatives that we believe will position us for future success. These initiatives included increasing investment in our iconic global brands; stepping up our innovation program and launching new products like Pepsi Next. In 2013, our revenue increased by 1.5% as compared to 2012, & deliver its planned $900 million in productivity savings during 2013 to reach $3 billion in savings between 2012 and 2014.
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Financial Highlights 2012 2011 2010 Total Net Revenue $65,492 $66504 $57,838 Operating Profit FLNA $3,646 $$3,621 $3,376 QFNA $695 $797 $741 LAF $1,059 $1,078 $1,004 PAB $2,973 $3,273 $2,776 EUROPE $1,330 $1,210 $1,054 AMEA $747 $887 $708 10% 20% 33% 37% Net Revenues PepsiCo AMEA PepsiCo Europe PepsiCo Americas Beverages PepsiCo Americas Foods 51% 49% Mix of Net Revenues Food Beverage
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Financial Highlights Critical Accounting Policies These policies help management to make difficult and subjective judgments regarding uncertainties, and as a result, such estimates may significantly impact our financial results. The precision of these estimates and the likelihood of future changes depend on a number of underlying variables and a range of possible outcomes. We applied our critical accounting policies and estimation methods consistently in all material respects, and for all periods presented.
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Financial Highlights Effect of Foreign Exchange Rate Financial statements of foreign subsidiaries are translated into U.S. dollars using period-end exchange rates for assets and liabilities and weighted-average exchange rates for revenues and expenses. Countries which generates our net revenue for around 50% includes Russia, Mexico, Canada, United Kingdom and Brazil, as a result we are exposed to foreign currency risks. In 2010 & 2011, favorable foreign currency contributed 1% to net revenue growth, primarily due to appreciation of the euro, Canadian dollar and Mexican peso. During 2012, unfavorable foreign exchange reduced net revenue growth by 2.5%, primarily due to depreciation of the currencies of Russia, Brazil & Mexico.
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Effect of Exchange Rate Changes To Date Effected -258 million
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Financial Highlights
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Marketing Strategies Global Marketing & Advertisements The company's global marketing and ad expenses shot up 11% in the first quarter, compared with the first quarter of 2012.
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  • satish kv
  • Marketing

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