2 to review a broadcast stations content newsletter a

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2. To review a broadcast station's content. Newsletter: A publication in letter-size format, usually issued periodically. Network: Linkup of two or more broadcast stations to carry the same material. Opinion: A person's view on an issue or subject as he articulates it. More conscious than an attitude. Plug: A free and favourable reference.
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Poll: A survey of the attitudes, opinions, and/or desires of a specific group of people. Position Paper: A document that presents an organized exposition of an organization's position on a given issue. It may be used with the media, with government bodies, or in other ways. Presentation: Offering of a programme or services at a meeting. May involve written materials, graphic displays, films or other materials. Prestige: The reputation and standing of a person, institution or group. Pretesting: Sampling techniques in a survey to be confident they are right before setting up the complete survey pattern. Prime Time: Broadcasts hours when the potential audience is largest-usually weekday evenings. Programme: The planned outline of activities for a campaign. Promotion: Special activities designed and intended to create and stimulate. Propaganda: An effort to influence the opinion of others.
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Proposal: Materials organized to offer plans for a programme to services. A proposal may be used at a presentation or submitted by mail or haand delivery. Proxy: Written authorization given by a stockholder to someone else to vote his stock. Selective Attention: Singling out particular objects from among many for concentration of the third. Selective Reinforcement: Tendency to pick out of many ideas or messages those that concern an opinion or attitude already held. Self-Mailer: Printed folder prepared for mailing without an envelope. Slant: Emphasis given in a story or programme. Split run: Publication in part of the total circulation of a newspaper or magazine. Squib: A short story in a newspaper or magazine. Sometimes, a short second heading that tells more about a long story. "Stunt": A created event developed by a press agent to evoke publicity.
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Survey: An analysis of a market or state of opinion among a specified group of persons, groups or institutions. Terminal: A place in a communication system where information can either leave or enter. Test Groups: A group selected for reaction to or use of a product or an idea. Text: The body of any written material-the copy. Threshold of Consciousness: The point at which a given subject passes out of the mass of unperceived subjects into the awareness of the individual. Update: Bring the information in a story up-to-date. Visual Display Terminal (VDT): Displays copy selected from computer memory and allows editing. Watermark: Identification mark left in texture of paper, which can be seen when held up to the light.
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DOYLE'S COMMUNICATIONS CHART Group Objective Management Action PR Action Communication Channel Type of Message General Public Goodwill Respect Support Conduct business in public interest Support community projects Survey Plan Commu- nicate Evaluate
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