Csr messages to be simple and communicated in an easy

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CSR messages to be simple and communicated in an easy to engage manner. Again this is an adjustment of current communication methods that is relatively simple can be implemented in the short term. Consumers and retailers alike believe that any CSR messages or activity shared should be simple, allowing the consumer to engage at a level that is best suited to them. It is simple, to the point pieces of information that the consumer will retain for future use. This action aims to address the consumer confusion regarding the term ethical, and again begin to distinguish ethical issues from environmental ones. Retailers to use their position to create relationships between consumers and suppliers. As previously discussed, retailers are in a unique and powerful position in the industry, with the ability to in fl uence both consumers in the purchasing process and suppliers through the supply chain. However they also act as a barrier between consumers and suppliers, resulting in the two parties having no rela- tionship or understanding of the other. This is potentially having a negative effect on ethical fashion purchasing, as consumers have no connectivity or Connectivity, Understanding and Empathy 91
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empathy with the people who produce the clothes they purchase. This research believes that retailers through further communication of CSR messages, using some of the innovative methods previously discussed, could help in the development of this relationship. This interrelationship development is a long-term commitment that would need the full cooperation and engagement of both retailers and suppliers. With this increased knowledge of suppliers, it is hoped that consumers would begin to purchase with their true moral values and apply their conscience when making purchasing decisions. The development of relationships with suppliers in order to create value in ethical attributes. This action re fl ects the one discussed previously, where a case was made for the development of a relationship between consumer and supplier. This action however lays emphasis on how this relationship could bring value to ethical attributes in garments, and the consumer s appreciation of this. From the research found within this investigation, it can be seen that consumers purchase predominantly for aesthetics and whilst ethics is a desirable attribute, it is not currently seen as essential. This indicates a lack of consumer value in ethical attributes, however through increased awareness and insights into the supply chain, it is thought that this value in socially responsible manufacturing would be developed. As this stage relies on the development and implementation of the relationships between consumers and suppliers, it can be seen as a long-term action that will rely on other incremental steps discussed before it can be successful.
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  • Fall '19
  • Business Ethics, Corporate social responsibility, Alana M. James, Bruce Montgomery

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