Inability to position ourselves as an American company Positioning of India

Inability to position ourselves as an american

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Difficulty in establishing our brand as a local brand (eg. Inability to position ourselves as an American company) Positioning of India based company might not yield any major benefits in product lines like LED Restricted creativity and scope of localized communication Tata Motors Tata Chemicals Tata Consultancy Services Tech Mahindra Mahindra Automotive Mahindra Holidays Reliance Communication Reliance Entertainment Reliance Infrastructure
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Strategy 2 (IKIO Parent Brand – Geography based Differentiation) Ikio to be omnipresent parent brand which will also be the group name (eg. Ikio Group) Sub brands to be created based on business/product lines Eg. All Led business to fall under IKIO Led brand Billing company can differ based on various considerations, but common brand to be used Single page on social media for businesses in all geographies Common website with equal focus on all website Localized pages can be created for selective targeting IKIO Group IKIO India IKIO USA IKIO Canada This is how the brand family might look in future IKIO Group IKIO India IKIO Global OR
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Pros High on clarity and less confusion amongst stakeholders Common identity leads to common culture and a strong sense of belongingness amongst employees Brand comes across as a truly multi-national/global brand Diversified businesses can be seamlessly named and brought under the corporate brand umbrella Cons Difficulty in establishing our brand as a local brand (eg. Inability to position ourselves as an American company) Positioning of India based company might not yield any major benefits in product lines like LED Restricted creativity and scope of localized communication Tata Motors Tata Chemicals Tata Consultancy Services Tech Mahindra Mahindra Automotive Mahindra Holidays Reliance Communication Reliance Entertainment Reliance Infrastructure
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  • Fall '08
  • Steven,L
  • Companies based in Mumbai, Companies of India, IKIO

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