Letzte satzt wichtig fast alles zusammen how can the

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(letzte Satzt wichtig fast alles zusammen) How can the five forces be managed? Industry structures are not necessarily (necessary weil mit y aufhört noch ein I statt ly) fixed and can be influenced by deliberate(überlegten) managerial strategies. Managers should identify strategic position (in which organisations can defend itself against strong competitors…replay hh). As a general rule managers should try to influence and exploit any weak forces to its advantage and neutralise any strong any strong ones. If barriers are low organisations can raise their marketing spendings to increase customer loyalty. Managers can buy up competitors to reduce rivalry and to increase the power over suppliers or buyers. If the buyers are very stong an organisation can try to differentiate products or services for a specific customer group and thus increase their loyalty and switching costs. Managing and influencing industry structure involes many issues relating to strategic choices and business strategy.
How are competitors affected differently? Not all competitors will be affected equally by changes of industry structure. Strategic group analysis is helpful when: barriers are rising (higher R&D or marketing costs) or when the buyers power is rising it hurts always the small competitors most. Lastly there is to remember that the five forces analysis is useful not only for the private sector but also for the public and charity sector. Illustration 3.3 The different steps in an industry analysis before and after analysing the five forces: 1. Define the industry clearly. (do the actors face the same S/B/Entr/Sub?)
3. Determine the underlying factors and total strength of each force. (not equally relevant).
6. Determine how to position your business in relation to the five forces. (exploit one of the weak forces? Neutralise any strong force? 3.3 Industry types and dynamics The five forces framework is the most well known tool for industry analysis, but it has to be used carefully. First industry types and their underlying economic characteristics should be considered because they will have major implications on the industry attractiveness and what competitive strategies are available. Second also stable industry structures change. Therefore also the basic industry dynamics in competitive forces need to be considered. This section thus examines first fundamental industry types and the industry change and dynamics.

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