Chapter 3 Planning and Decision Making

Is your viewpoint supported with objective facts are

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Is your viewpoint supported with objective facts? Are facts accurately documented to allow the reader to judge the credibility of the source and to give credit where credit is due? Can opinions be clearly distinguished from facts? Have you evaluated honestly any real or perceived conflict of interest that could prevent you from preparing an unbiased message? Are ideas stated with tact and consideration that preserve the receiver's self-worth? Ego-destroying criticism, excessive anger, sarcasm, hurtful nicknames, betrayed secrets, rumors,
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and malicious gossip pose serious ethical problems in the workplace because they can ruin reputations, humiliate, and damage a person's self-worth. Serious legal issues arise when negative statements are false, constituting defamation. Written defamatory remarks are referred to as libel, and similar spoken remarks are referred to as slander. If you choose to make negative statements, be sure the facts in question are supported. Are graphics carefully designed to avoid distorting facts and relationships? Communicating ethically involves reporting data as clearly and accurately as possible. Misleading graphics result either from the developers' deliberate attempt to confuse the audience or from their lack of expertise in constructing ethical graphics. 50. Sequence Ideas to Achieve Desired Goals Rebecca works at Delta Creations, a content development company. She is an aspiring author, who wants to write short stories for children. However, she is not sure whether it is worth leaving a high paying job to follow her passion. Rebecca is a single mother who has to take care of two children: Joseph, a 12-year-old boy, and Serena, a 14-year-old girl. She decides to consult Murray, who works at Theta Solutions, a leading global provider of educational books and materials and a leading publisher, as a project manager. Murray wants to help Rebecca by getting a better idea of the book Rebecca wants to write and anticipating the audience's reaction to it. How can Murray help Rebecca solve her dilemma? Answer : To help Rebecca solve her dilemma, Murray can ask Rebecca to answer the following questions in this order: What is the central idea of the book? Think about the reason you are writing-the first step in the communication process. The purpose is the central idea of your book. What is the most likely audience reaction to the book? Ask, "If I were the one receiving the book I am preparing to send, what would my reaction be?" Because you would react with pleasure to good news and displeasure to bad news, you can reasonably assume a receiver's reaction would be similar. By considering anticipated audience reaction, you build goodwill with the receiver. Almost every book will fit into one of the four categories of anticipated audience reaction: pleasure, displeasure, interest but neither pleasure nor displeasure, or no interest. In view of the predicted audience reaction, should the central idea be listed first in the outline or should it be listed as one of the last items? When a book begins with the major idea, the sequence of ideas is called deductive. When a book withholds the major idea until accompanying details and explanations have been presented, the sequence is called inductive.
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