their products The company must strengthen the Quality control, safety standard of products. Mattel’s must find alternative materials to replace the use of lead and magnet on their products. Mattel should have produced products according to the demographics of the users. Remedial Mattel should be held responsible for the damage of their products to children. They must not produce a product that has lead and magnets. Since there was a first recall already, then they should have recalled all the products and not wait for another set of recalls so that it will not cause bigger problems. VI. Recommendation The biggest threat to Mattel is the fact that children are not playing with toys as much as they use to. Children are starting to use cell phones, iPods, computers, internet and electronic games at much earlier ages than ever before. Mattel has started the move into interactive websites for a couple of their products but they need to take it a step further. I would start by actually tying their websites into their products. Whenever a kid buys a toy there is a special code that they enter into their website and they can get a computer version on the product they just bought. This way they are able to play with their toy online. You would also be able to tie in the social media aspect by having the kids play with their friends online through facebook and having them update their success on twitter. Phone applications could be created as well to keep kids connected with their toys and keep up with new trends. With the right security setting installed to protect the children’s safety and privacy, this could be a gold mine. Mattel could also team up with electronic giant
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- Fall '14
- Mattel Inc.