Intermodal transport international shipments using

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Intermodal Transport – International shipments using different modes of transportationIX. Developing the International Pricing MixA. 4 Major Pricing Objectives1. Performance – Involves bottom-line goals like:a. Net Profitb. Return on Investment (ROI)c. Market Shared. Penetration2. Prevention – Can be used to keep competitors out of a foreign market—usually by low prices which competitors have difficulty matching—or deterring scrutiny by home and host-country governments3. Maintenance – Designed to keep the status quo: maintaining the same competitive landscape or maintaining favorable dealer relations4. Survival – Sometimes a pricing strategy must be used in order to allow a company to survive in an international marketB. Setting Prices in International Markets1. Costs2. Attractiveness of competitive products3. How competitive the product is4. How much marketing support the product will get5. What the demand for the product will likely beC. Dumping – A price in a foreign market that undercuts the prices of companies competing there1. 2 Pricing Strategies That Create Dumpinga. If the home-country firm sets a price in the foreign market below what itcharges the domestic marketb. If the price is above what it domestically charges, but below the marginal cost needed to move the product overseas and sell it there--Greymarketing – Unauthorized importers reselling a manufacturer’s product in the manufacturer’s domestic market at a price less than what the manufacturer charges in that domestic marketD. Transfer Pricing – A price a company charges its overseas subsidiaries1. Arm’s Length Price – A price that an overseas market is willing to payX. Developing the International Customer Service Mix--Share of Wallet – The percentage of purchases in a category a buyer gives to one vendor--Reliability – Performance of various aspects of customer service that meets customer expectations; includes receiving shipments on time; order accuracy, completeness and condition, getting repairs done on time; consistency of product quality, and so on--Empowerment – Aspect of customer service that allows employees to take care of customer problems immediately, without having to consult superiors
Of the following, which is NOT an option for companies to consider when marketing their products overseas?

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