(SES) in Genting Highlands at the prestigious Sky Avenue mall. The expansion is a stepcloser to achieving Samsung’s vision of providing products and service catering to localconsumers.In celebration of opening, customers can take home a personalized caricaturemug, specially drawn using a Galaxy Note5 with purchase of any Samsung product, from1pm to 8pm on 14 January. (Samsung, 2017)Samsung to Reveal Creative Lab Projects for Kids and Skincare at CES 2017Created in December 2012, C-Lab is a startup business program that encourages a creativecorporate culture and nurtures innovative ideas from Samsung employees.Projects thatunveiled at CES 2017 are Tag+, an electronic device that adds extra functionality to kids’toys; S-Skin, a home skincare and analysis solution; and Lumini, a portable device thatchecks the inner skin to identify and prevent skin problems. (Samsung, 2017)
Samsung Pay Launches in MalaysiaSamsung Malaysia Electronics today announced its partnership with several leaders in thebanking industry as part of its strategic move to launch and expand its Samsung Payecosystem in Malaysia. CIMB, Citibank and Standard Chartered have joined as partners forSamsung’s mobile payment service Samsung Pay, with Hong Leong Bank coming on boardsoon, creating a wide platform for their respective customers with eligible payment cardstoenjoy a more seamless digital mobile payment experience. (Samsung, 2017)Samsung Introduces New Lifestyle TVs at Global Launch Event in ParisSamsung Electronics unveiled new details surrounding its premium line-up of QLED TVsand The Frame at a global TV launch event in Paris, further demonstrating Samsung’sleadership in defining the future of home entertainment with advanced cutting-edgetechnology.The latest QLED TVs were designed with the consumer in mind and focus onaddressing three key consumer pain points through the solutions known as Q Picture, QSmart and Q Style. (Samsung, 2017)3.1 Market SegmentationSamsung is doing B2B market strategy. They segment their market into wholesales,retail and distributor. For example, as a Samsung wholesales, they are the supplier ofelectronic Parts such as DRA. (Edward Gately, 2016)
3.2 Customer profileSegmentSamsung customer are segment based on wholesales, retail and distributor.ProductsThe products that Samsung are selling are home appliances, cell phones, TVS, tablets,wearable tech, home heather and computing.Communication through internetCustomers of Samsung can visit Samsung website to know more about the detail of theproducts. Samsung official website is《 》Communication by telephone Samsung provide customer service by telephone. Customers can contact with the servicepersonnel to solve their problem. Customer service hotline of Samsung is 1-800-726-7864and the call service for 24 hour support for mobile devices.
- Summer '14
- Marketing, Samsung Electronics, Samsung Group