The C2C protocol is a set of environmentally friendly product development

The c2c protocol is a set of environmentally friendly

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Cradle (C2C) design protocol during the design of its mid-level office chair, Mirra. The C2C protocol is a set of environmentally friendly product development guidelines created by architect William McDonough and chemist Michael Braungart. What is the essence of this design protocol and how does it apply to the Mirra chair?
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7 Question 11 – Life Cycle Thinking (LCT) (4 points) What are the LCT goals? Name two and explain. Question 12 – Environmental folklore (4 points) What is environmental folklore and what product or service do you believe should be characterized as such (explain your reasoning).
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8 Essay Questions (50 points) Question 13 – Marketing Sustainability (15 points) Answer one of the following questions (a or b): a) What is ethical and socially responsible marketing and why should marketers be concerned about sustainability? b) What is greenwashing and what could a company do to gain environmental credibility?
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9 Question 14 – Circular Economy (20 points) One of the most frequently wasted foodstuffs is bread. As a relatively cheap product with a short shelf life, bread is chucked out at an astonishing rate, as supermarket surplus as well as in the home. In fact, an incredible 44% of all bread produced in the UK is thrown away. However you look at it - taking into account the record numbers of people short of food, biological nutrients being lost from the system or from pure economics - this just doesn’t stack up. The startup Toast Ale have an unusual and appealing idea of how to combat this problem - by brewing beer. It’s a relatively simple process, so much so that the first batch of Toast Ale was arranged in just 10 days by Founder Tristram Stuart and his team. The company start by collecting surplus bread from delis, bakeries and sandwich makers. It’s then incorporated into the brewing process with malted barley, hops, yeast and water. It doesn’t take any special technology or space-age methods, but this simple switch can replace around a third of the malted barley used for beer.
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  • Fall '17
  • Dror Etzion
  • Greenhouse gas, Brewing, Toast Ale

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