Hammond corp operates in the highly aggressive

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Hammond Corp operates in the highly aggressive electronics market The firm aims from FINANCE 101 at The University of Finance and Business Administration

1 .   Which of the following demonstrates the real value of a company 's marketing research and information system ?
A ) the amount of data it generates
B ) the variety of contact methods it uses
C ) the tools it uses to gather information
D ) the quality of customer insights it provides
E ) the type of sampling plan it follows
D ) assessing the information needs of a company
2 .   The initial function of a marketing information system is ________.
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3 .   Which of the following is true of a good marketing information system ?
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4 .   Diane Chambers , the marketing manager of FarmFresh , collects data from her monthly records of sales , costs , and cash flow . In this case , Diane is making use of ________ databases .
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5 .   Which of the following sources constitutes the internal database of a company ?
A ) commercial online databases
B ) conversations on social media
C ) the company 's sales records
D ) reports sold by market research firms
E ) the Web
D ) utilizing internal databases to gather sales data
6 .   Which of the following is most likely the cheapest and quickest means to collect data for marketing research ?
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7 .   Hammond Corp. operates in the highly aggressive electronics market . The firm aims to obtain early warnings of opportunities and threats caused by the actions of other firms that are doing well in the industry . Which of the following sources would best serve Hammond 's purpose ?
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8 .   Which of the following statements regarding marketing intelligence is true ?
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9 .   Haley Computers Inc. has appointed a few employees to sift through customer conversations on online forums and social networking sites regarding products purchased from Haley . These employees are likely to be working as ________.
A ) information technology officers
B ) online Web designers
C ) quality control specialists
D ) corporate bloggers
E ) listening officers
D ) It can be obtained from information that is available in the public domain .
10 .   Which of the following is true of competitive marketing intelligence ?
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11 .   ________ is the systematic design , collection , analysis , and reporting of data relevant to a specific marketing situation facing an organization .
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12 .   What is the first step in the marketing research process ?
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13 .   The marketing manager of Appeal Inc. has noticed a sharp decrease in sales over the last two months . The manager decides to conduct marketing research to identify potential causes for the drop in sales . Which of the following should the manager do first ?
A ) develop a research plan
B ) determine a research approach
C ) define the problem and objectives
D ) select a research agency to collect data
E ) conduct exploratory and descriptive research
C ) interpreting the findings
14 .   What is the last step in the marketing research process ?
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7.Hammond Corp. operates in the highly aggressive electronics market. The firm aims to obtainearly warnings of opportunities and threats caused by the actions of other firms that are doingwell in the industry. Which of the following sources would best serve Hammond's purpose?A) sales data from exclusive Hammond retailersB) archival data on company performanceC) competitive marketing intelligence D) research on demographics of its existing customersE) internal survey on employee performance
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8.Which of the following statements regarding marketing intelligence is true?
9.Haley Computers Inc. has appointed a few employees to sift through customerconversations on online forums and social networking sites regarding products purchasedfrom Haley. These employees are likely to be working as ________.A) information technology officers B) online Web designers C) quality control specialists D) corporate bloggers E) listening officers
10.Which of the following is true of competitive marketing intelligence?
11.________ is the systematic design, collection, analysis, and reporting of data relevant to aspecific marketing situation facing an organization.A) Test marketingB) Marketing researchC) CommercializationD) Integrated marketingE) Exclusive distribution

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