8.Which of the following statements regarding marketing intelligence is true?
9.Haley Computers Inc. has appointed a few employees to sift through customerconversations on online forums and social networking sites regarding products purchasedfrom Haley. These employees are likely to be working as ________.A) information technology officers B) online Web designers C) quality control specialists D) corporate bloggers E) listening officers
10.Which of the following is true of competitive marketing intelligence?
11.________ is the systematic design, collection, analysis, and reporting of data relevant to aspecific marketing situation facing an organization.A) Test marketingB) Marketing researchC) CommercializationD) Integrated marketingE) Exclusive distribution