group is the brand group that strives for solving of environment problem in the

Group is the brand group that strives for solving of

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group is the brand group that strives for solving of environment problem in the fast fashion 7 Fitzgerald, Benjamin. "Cos commemorates ten years with birthday collection." Fashionnetwork , February 1, 2018. - collection,788067.html#.Wo0iehPwa8W . 8 Marc Bain, "Why cotton is so difficult to recycle and how clothing retailers hope to change that", Quartz, August 25, 2016, - clothing-retailers-hope-to-change-that/ . 9 Lundvall, Asa, and Charlotte Söderlund. THE H&M GROUP SUSTAINABILITY REPORT 2016. Report. H&M Gropup. April 4, 2017.
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5 retail store. The problem such as the quality of clothes can be overcome if the technology develops. 10 H&M group s announcement of the moto, Sustainability , shows how global fashion brands are rising. Far apart from the H&M group, Levis, Benetton, also shows their eco-friendly products. Affected by it, Levi's launched cloth which is recycled about 20% recycled cloth per pair and an average of eight plastic PET bottles in 2013. 11 According to the article from Newsweek s article about the old clothes, H&M group has revolution team, which is achieved $110,000,000 from the conscious collection, they do have a technical team for making an old cloth to new cloth or studying for the microorganism, which could divide polyester. 12 H&M, they don t just stand by and look down their effect on the environment but they try to change and improve the situation. Obviously, they need more time and advanced technique for more development of the recycled product s limitation. However, customers also are required for recognizing their efforts and trying to do better communication with the sustainable-pursuing brand. I believe that combination of their efforts and change with customers attention and ethical consumption are the first step toward ultimate change for the environment. 10 Marc Bain, "Is H&M misleading customers with all its talk of sustainability? , Quartz, April 16, 2016, 11 Arden Weaker, "A catastrophe that old clothes will bring," Newsweek , October 10, 2016, . 12 ibid.
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  • Spring '19
  • Pamela Roskin
  • H&M Group, second brand of H&M

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