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All internal management and monitoring costsDetermine budget using any one of two ways.Set the budget first and work within it -Either set the $$ dollar amount and thenallocate funds the marketing impact. Selecting the most judicious way to obtain areturn on the investment/expenditures. To get the ‘Biggest Bang for the Buck’. Toallocate the funds to the implementation of tools which will allocate the most product- client exposure and results. If the budget is very limited it may be a matter ofsimply limiting the marketing efforts to what the company can afford.Chose the tools fist- and allocate the funds to cover implementation of all thechosen activities and strategies. Students are to utilise search engines to identify relevant current prices ofmarketing activities to support completing this task. <3 marks allocated to provide relevant detailed list of tasks related to provided info in Task 2F and Task 2G, 2 marks allocatedfor providing realistic data for projected and actual data, 2 marks allocated for providing accurate calculations of projectedsubtotal and actual subtotal data, 2 marks allocated for providing accurate calculations of variance data and 1 mark forrelevancy to the catering services of ACA Restaurant Café’ . Total mark of 10 marks>HM_Marketing Strategy - Assessment Task II_v2Page 17 of 52Last updated on 16/06/2019
HM_Marketing Strategy - Assessment Task II_v2Page 18 of 52Last updated on 16/06/2019