All internal management and monitoring costs Determine budget using any one of

All internal management and monitoring costs

This preview shows page 17 - 21 out of 52 pages.

All internal management and monitoring costs Determine budget using any one of two ways. Set the budget first and work within it - Either set the $$ dollar amount and then allocate funds the marketing impact. Selecting the most judicious way to obtain a return on the investment/expenditures. To get the ‘Biggest Bang for the Buck’. To allocate the funds to the implementation of tools which will allocate the most product - client exposure and results. If the budget is very limited it may be a matter of simply limiting the marketing efforts to what the company can afford. Chose the tools fist - and allocate the funds to cover implementation of all the chosen activities and strategies. Students are to utilise search engines to identify relevant current prices of marketing activities to support completing this task . <3 marks allocated to provide relevant detailed list of tasks related to provided info in Task 2F and Task 2G, 2 marks allocated for providing realistic data for projected and actual data, 2 marks allocated for providing accurate calculations of projected subtotal and actual subtotal data, 2 marks allocated for providing accurate calculations of variance data and 1 mark for relevancy to the catering services of ACA Restaurant Café’ . Total mark of 10 marks> HM_Marketing Strategy - Assessment Task II_v2 Page 17 of 52 Last updated on 16/06/2019
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HM_Marketing Strategy - Assessment Task II_v2 Page 18 of 52 Last updated on 16/06/2019
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T-1.8.2 Quarterly Budget: Marketing Plan Budget Performances - Catering Services of ACA Restaurant Café’ Tasks/Months January February March Projected Subtotal $ Actual Subtotal $ Variances $ Projecte d $ Actual $ Projected $ Actual $ Projected $ Actual $ National Marketing Banner Ads $ 30 $ 34 $ 33 $ 35 $ 40 $ 30 $ 40 Local Marketing Newspaper $ 50 $ 64 $ 53 $ 65 $ 60 $ 50 $ 50 In-Store Marketing $ 50 $ 64 $ 53 $ 65 $ 60 $ 50 $ 50 POP $ 50 $ 64 $ 53 $ 65 $ 60 $ 50 $ 50 Public Relations Public Events $ 140 $ 124 $ 133 $ 175 $ 180 $ 170 $ 100 Sponsorships $ 150 $ 184 $ 183 $ 185 $ 110 $ 160 $ 120 Press Releases $ 130 $ 164 $ 153 $ 185 $ 160 $ 150 $ 150 Webinars $ 150 $ 184 $ 183 $ 185 $ 150 $ 140 $ 150 Conferences $ 120 $ 164 $ 153 $ 175 $ 160 $ 130 $ 150 Client Events $ 150 $ 184 $ 183 $ 175 $ 170 $ 140 $ 150 Content Marketing Sponsored Content $ 130 $ 124 $ 153 $ 185 $ 160 $ 150 $ 150 Landing Page $ 150 $ 184 $ 183 $ 185 $ 150 $ 140 $ 150 White Papers / ebooks $ 120 $ 164 $ 153 $ 175 $ 160 $ 130 $ 150 Social Media Twitter $ 150 $ 134 $ 183 $ 185 $ 110 $ 160 $ 120 Facebook $ 130 $ 164 $ 153 $ 185 $ 160 $ 150 $ 150 HM_Marketing Strategy - Assessment Task II_v2 Page 19 of 52 Last updated on 16/06/2019
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T-1.8.2 Pinterest $ 140 $ 128 $ 133 $ 175 $ 180 $ 170 $ 100 Instagram $ 150 $ 139 $ 183 $ 185 $ 110 $ 160 $ 120 Google+ $ 130 $ 149 $ 153 $ 185 $ 160 $ 150 $ 150 LinkedIn $ 150 $ 100 $ 183 $ 185 $ 150 $ 140 $ 150 Online Blog $ 150 $ 150 $ 133 $ 145 $ 120 $ 100 $ 110 Website $ 160 $ 159 $ 183 $ 185 $ 110 $ 160 $ 120 Mobile App $ 170 $ 124 $ 153 $ 185 $ 160 $ 150 $ 130 Mobile Alerts $ 180 $ 184 $ 183 $ 185 $ 150 $ 140 $ 140 Email Newsletter $ 120 $ 164 $ 153 $ 175 $ 160 $ 130 $ 160 Advertising Online $ 140 $ 122 $ 133 $ 175 $ 180 $ 170 $ 100 Print $ 150 $ 184 $ 183 $ 185 $ 110 $ 160 $ 120 Outdoor $ 130 $ 164 $ 153 $ 185 $ 160 $ 150 $ 150
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