Apple’s product portfolio using a BCG Matrix Question Mark – Apple TV makes bit of money where it’s not reaching the potential needed and if they can solve few ecosystem issues then they could own the TV space. Rising Star – The iPhone and iPad rasing stars as to not being able to make enough of them. Cash Cows – Ther Mac Books are portable of choice at the moment as to all-in-one iMac in the cash cow place. Dogs – the multi-part desktop fading away.
Environmental Scan of Apple Corporation As to Apple, it’s an international company that produces computer software, consumer electronics, and commercial servers ( ). Their main products are the iPad, iPod, iPhones, and Macintosh computer in which Steve Jobs and Steve Wozniak both started this company in 1977 in California with being in business ever since. Internal Environment Apple’s internal environment is fast-paced, dynamic, and creative developing this environment to encourage its human resources in becoming part of Apple brand and image.
According to their website, their employees enjoy working with the company due to their creativity, productivity, and being a part of the excitement. The company works much in developing a culture in the corporation that can promote so much in value supporting their brand image where the customer can have new experiences through Apple’s products. External Environment Considering Apple’s external environment, their focal point have been on two major strategies and tactics with first making strategic alliance with IBM, Microsoft, and AT&T. Those alliances are useful to Apple as to providing more computer growth to the company and commitment of the software that’s accessible and recognizable to worldwide consumers ( ). Next they focal point been on the strategy of concentrating on their internal growth which they implemented by developing new products for the market that already been created and locating new markets also. Global expansion is important to Apple as large consumer markets are present in foreign countries where the corporation not serving yet.
Word Cite Richardson, A. April 2008. Apple Computer, Inc. Retrieved September 10, 2018, from Rowland, C. August 25, 2018. Apple Inc.’s Mission Statement and Vision Statement (An Analysis). Retrieved September 10, 2018, from - statement-vision-statement Meyer, P. September 9, 2018. Apple Inc.’s Organizational Structure & Its Characteristics (An Analysis). Retrieved September 10, 2018, from - organizational-structure-features-pros-cons White, W. (2018). Apple AWOT Analysis with infographics. Retrieved September 11, 2018, from Apple Inc. (n.d.). Retrieved September 11, 2018, from Environmental scan. (2013-2017). Retrieved September 11, 2018, from
You've reached the end of your free preview.
Want to read all 10 pages?
- Summer '19
- Management, Apple Corporation