For which of the following purchases would consumers

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117. For which of the following purchases would consumers most likely engage in limited problem solving? A. College courses B. A new car C. A home D. Coffee to go, for a regular coffee drinker E. A location for a large wedding reception 118. The three components of an attitude are: 119. Alex decides to join an organization that raises funds for research into autism. Which component of Alex's attitude toward autism research does this represent?
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120. An online retailer needs to be able to measure how well its website converts purchase intentions into actual purchases. This is known as the: 121. Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in an effort to entice the customer to make a purchase. Zappos is trying to improve its: A. conversi on rate. B. collection ratio. C. consumer index. D. customer total. E. culture quotient. 122. Tomas, a bank employee, doesn't feel that his coworkers accept him. He decides to dress more casually, as they do, hoping to be accepted. Which level of Maslow's Hierarchy of Needs is Tomas trying to work on?
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123. There are five types of risks associated with purchase decisions. Which of the following best describes a situation where your new car stalls in the middle of a busy intersection? 124. Barak is considering buying a hybrid car, but he's not sure that he believes the gas mileage estimates. Barak is concerned about: 125. A home security company will advertise the need for home surveillance products to appeal to which level of Maslow's Hierarchy of Needs? A. Saf ety B. Love C. Esteem D. Self-actualization E. Physiological 126. Joanna lives according to her own rules, unconcerned about designer labels, brand names, and luxury items. Joanna is at what level in Maslow's Hierarchy of Needs?
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  • Fall '12
  • Chris
  • Decision Making, consumer decision process, Brenda, D. Maslow

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