Clarke Frank H Masako N Darrough and John M Heineke 1982 Optimal Pricing Policy

Clarke frank h masako n darrough and john m heineke

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Clarke, Frank H., Masako N. Darrough, and John M. Heineke (1982), “Optimal Pricing Policy in the Presence of Experience Effects,” Journal of Business , 55 (4), 517-530. Dean, Joel (1976), “Pricing Policies for New Products,” Harvard Business Review , 54 (Nov- Dec), 141-153.
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37 Dhebar, Anirudh and Shmuel S. Oren (1985), “Optimal Dynamic Pricing for Expanding Net- works,” Marketing Science , 4 (4), 336-351. Dolan, Robert J. and Abel P. Jeuland (1981), “Experience Curves and Dynamic Demand Models: Implications for Optimal Pricing Strategies,” Journal of Marketing , 45 (Winter), 52-62. Dolan, Robert J. and Hermann Simon (1996), Power Pricing . New York: Free Press Dockner, Engelbert and Steffen Jorgensen (1988), “Optimal Pricing Strategies for New Products in Dynamic Oligopolies,” Marketing Science , 7 (4), 315-334. Draganska, Michaela, Daniel Klapper, and Sofia B. Villas-Boas (2009), “A Larger Slice or a Lar- ger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel,” Marketing Science , forthcoming. Eliashberg, Jehoshua and Abel P. Jeuland (1986), “The Impact of Competitive Entry in a Devel- oping Market Upon Dynamic Pricing Strategies,” Marketing Science , 5 (1), 20-36. Gatignon, Hubert and Philip M. Parker (1994), “Specifying Competitive Effects in Diffusion Models: An Empirical Analysis,” International Journal of Research in Marketing , 11 (1), 17-40. Golder, Peter N. and Gerard J. Tellis (1993), “Pioneer Advantage: Marketing Logic or Marketing Legend?,” Journal of Marketing Research , 30 (May), 158-170. Greene, William H. (2008), Econometric Analysis . 6 th . Upper Saddle River: Prentice Hall. Hanson, Ward A. (1992), “The Dynamics of Cost-Plus Pricing,” Managerial & Decision Eco- nomics , 13 (2), 149-161. Horsky, Dan (1990), “A Diffusion Model Incorporation Product Benefits, Price, Income, and In- formation,” Marketing Science , 9 (4), 342-365. Ingenbleek, Paul, Marion Debruyne, Ruud T. Frambach, and Theo M. M. Verhallen (2003), “Successful New Product Pricing Practices: A Contingency Approach,” Marketing Let- ters , 14 (4), 289-305. Kalish, Shlomo (1983), “Monopolist Pricing with Dynamic Demand and Production Cost,” Mar- keting Science , 2 (2), 135-159.
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38 Kalish, Shlomo (1985), “A New Product Adoption Model with Price, Advertising, and Uncer- tainty,” Management Science , 31 (12), 1569-1585. Kalish, Shlomo and Gary L. Lilien (1983), “Optimal Price Subsidy Policy for Acceleration the Diffusion of Innovation,” Marketing Science , 2 (4), 407-420. Kornish, Laura (2001), “Pricing for a Durable-Goods Monopolist Under Rapid Sequential Inno- vation,” Management Science , 47 (11), 1552-1561. Kotler, Philipp and Gary Armstrong (2005), Principles of Marketing . Upper Saddle River: Pren- tice Hall. Krishnan, Trichy V., Frank M. Bass, and Dipak C. Jain (1999), “Optimal Pricing Strategy for New Products,” Management Science , 45 (12), 1650-1663. Krishnan, Trichy V., Frank M. Bass, and V. Kumar (2000), “Impact of a Late Entrant on the Dif- fusion of a New Product/Service,” Journal of Market Research , 37 (May), 269-278.
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