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This section describes the products offered by the

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This section describes the products offered by the business in detail. The proposed products orservices should be related to the needs and wants of the target customers.IllustrationsProduct/ServiceDescription(Chapter 2Management Plan2.1 administrative; 2.2 marketing; 2.3 production; 2.4 financial)2.1ADMINISTRATIVE PLAN2.1.1 Organization Chart(optional) eg: sole proprietorship can includes clerk if necessary2.1.2 Manpower Planning (depends on form of business, industry and scope of business)PositionNumber of StaffGeneral Manager1Administrative Manager1Marketing Manager1Operation Manager1Finance Manager12.1.3 Schedule of Tasks and ResponsibilitiesPositionMain TasksGeneral ManagerTo plan, implement and control the overall management of thebusinessTo plan and monitor the strategic progress of the businessAdministrative ManagerMarketing ManagerOperation ManagerFinance ManagerGeneral ManagerAdministrativeManagerMarketingManagerFinanceManagerOperationManagerDownloaded by NURUL SYAFIQAH ([email protected])lOMoARcPSD|10302135
2.1.4Schedule of RemunerationPositionNo.MonthlySalary(RM)EPFContribution(13%) (RM)SOCSO(2%) (RM)Amount(RM)General Manager12500325502875AdministrativeManager11500195301725Marketing Manager1Operation Manager1Finance Manager1List of Office EquipmentItemQuantityPrice/per Unit (RM)Total Cost (RM)Office Furniture2 sets23004600Computer2 sets20004000Administrative Budget (example shown below)2.2MARKETING PLAN2.2.1 Customers (Target Market)Discuss who the customers for the product or service are or will be.Describe who the customers are based on the selected market segmentations.ADMINISTRATIVE EXPENDITURERMFixed Assets/Capital ExpendituresOffice EquipmentComputerWorking Capital/Monthly ExpenditureSalariesUtilitiesRentalOther ExpendituresBusiness Registration & LicensesDeposit UtilitiesDeposit RentalTOTALDownloaded by NURUL SYAFIQAH ([email protected])lOMoARcPSD|10302135
2.2.2Sales Forecast (example shown below)(Tips to calculate the sales forecast [Bottom-up Forecast]: Firstly, identify how many potential customers youmight be able to make contact with; this could be through advertising, sales calls, or other marketing methods.Then, identify how many do you think will finally buy. Next, think about the average amount that each potentialcustomer spends. Eg: 400 people x RM100=RM40,000)Sales Forecast for XXXYear ----------------MonthSales Collection (RM)January40,000February36,000March30,000April30,000May36,000June30,000July30,000August30,000September30,000October30,000November38,000December40,000TOTAL400,0002.2.3 Marketing Strategies(Briefly explain each P’s)Product/ServiceBrand; Design; Packaging; Labelling; Ease of Use; Product Differentiation; etcPriceshow the calculationPricing strategy including the prices to be charged for your product and services, and compareyour pricing policy with those of your major competitors.

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