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17) The product life cycleA. describes the stages a new product idea goes through from beginning to endB. has three major stagesC. applies to categories or types of products as opposed to brandsD. shows that sales and profits tend to move together over time18) Which of the following is one of the product life cycle stages?
19) While watching a television program, Liza gets a phone call just as a commercialis starting. She presses the mute button on the television's remote control and takes the call, so she pays no attention to the commercial. In terms of the communication process, the telephone call is an example of what?20) Which of the following functions are performed by wholesalers in the channel of distribution?21) Typically the ______________ and the marketing manager are responsible for building good distribution channels and implementing place policies.A. public relations managerB. sales managerC. advertising managerD. human resources manager22) SGCA is having a sales contest to encourage retailers to quickly reduce the inventory of Super Gamer computers. Retailers with the highest sales during the next month win an expense paid trip to a special dealer meeting at a resort in Hawaii. This is
23) Advertising allowances24) Price reductions given to channel members to encourage them to promote or otherwise promote a firm's products locally are