Other companies that have the same advantages could

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Other companies that have the same advantages could enter the market. Pandora Strengths Consumers have the ability to create their own stations. Pandora includes two subscription plans, one free with ads and one paid without. Include less ads than traditional radio stations. Weaknesses Pandora has limited global presence. Consumers may use other music sources which results in limited opportunity within the market. The growing market leaves room for competition. Opportunities New trends in the consumer behavior can open up a new market. Industry will continue to grow in the coming years. Can create partnerships with car companies to bring Pandora to cars. Threats Consumers may listen to traditional radio more. More competition may enter the market because it is growing. Online streaming of commercial radio can be a threat.
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Mya Sims SWOT Analysis Spotify Strengths Offers a free ad-supported version that consumers can use if they do not want to pay for unlimited. One of the first streaming platforms, this made it easier to gain loyal customers. Also have a social media portion that makes it easy for users to share playlist with friends. Weaknesses Music library is still limited by artists that do not share their music with streaming services. Users can only stream and not download music. The ads on this platform can sometimes be repetitive. Opportunities They have the opportunity to expand more because they were one of the first to do it. Consumers can have full control of what they listen to. Users also come from a younger demographic that may welcome changes in the future. Threats Artist may not share their music on this platform because they do not make as much with the free service. Other streaming services like Apple Music are a threat to Spotify. Artist can possible sue the company.
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  • Spring '10
  • GARY
  • Streaming media, Apple Music,  Consumers,  Platform

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