B if an existing company has brand and identity

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B. If an existing company has brand and identity recognition in the market, it is a good idea to keep it. This recognition has significant value to existing companies along with their reputations. Existing companies have a great opportunity to use market recognition and their current customer base to ―jump start‖ the e -business.
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Activity 3: George complains that his website is not easy to find by using search engines such as Google, MSN, and Yahoo; in other words, it ranks very low on searches. What is the solution to this problem? The model answer is the following: search engine optimization (SEO) You tell George that the search engines use technology to scan the World Wide Web to create large indexes based on key words, phrases, and other content. These indexes and searches are governed by complex mathematics and logic. SEO is the process of analyzing this logic so that web pages can be written and formatted to rank high on searches. Activity 4: What are the three components that need to be optimized in the search engine optimization process? The model answer is the following: The three components are 1. selection of key words 2. placement of text on a web page 3. the use of imbedded markers called meta tags Activity 5: What else can George do to ensure his website ranks higher on searches besides optimizing the search engine? A. He can pay certain search engines so that his site will consistently rank higher in searches than others. B. He can advertise his website in the local newspaper. C. He can change the inventory to make the items he sells more attractive to customers. The model answer is the following: A. He can pay certain search engines so that his site will consistently rank higher in searches than others. It is possible to pay some search engines so that your site will consistently rank higher in searches than others. Reference Search engine optimization tips. (n.d.). Retrieved February 3, 2006, from Microsoft Small Business Center Web site: Presentation Presentation: E-Business, Business Models, and Business Relationships Introduction The design and development and implementation of an e-business must include a focused strategy on customer relations management. E-businesses can serve various users effectively. The audience of an e-business might include the customers of the business, the partners and vendors of the
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business, and the employees of the business. Critical aspects of an e-business structure must include ease of use for customers, a secure site for monetary transactions, and product logistics management. B2C E-businesses need to recognize the similarities and differences that they have compared to traditional brick-and-mortar businesses. There are some clear benefits to the customer, including convenience, product availability, privacy, and access. These benefits should be marketed to current and future customers at the same time that the disadvantages (including potential concerns about usability, personalization, and security) are considered and compensated for.
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