Me and my friends quickly discovered that appearing

This preview shows page 6 - 8 out of 22 pages.

rowing regime which I would usually complete before dinner. Me and my friends quickly discovered that appearing at dinner hot flustered and disgustingly sweaty rom an intense workout wasn’t really accepted in a wider societal context and we had to adapt our behaviour, showering before coming down to dinner. Another example is when we went on a family holiday to berlin Germany. At that time, me and my younger brother were obsessed with a comedy sketch form a tv show called faulty towers. This sketch involved the impersonation of Nazis and Hitler. However, being in berlin the wider social context did not make it an acceptable practice to recite such a joke. Thus, we had to quickly adjust our behaviour to stop making these jokes completely within our social surroundings.
Image of page 6

Subscribe to view the full document.

WEEK 3 LECTURE 3 (Social Marketing II: Tools & Communications) Reflect on the ethics of using segmentation in Social Marketing. I think ethically segmentation can be a mixed bag. On one hand, it makes perfect moral and economic sense to segment a group to ensure the right social marketing reaches them. An example of this can be when those who are extremely vulnerable are targeted by campaigns advertising about flu vaccination and the dangers of the virus. It makes sense to target those who are particularly vulnerable, such as the elderly or those suffering from respiratory problems such as asthma. So ethically here people will struggle to find fault. Some may complain saying they hate being objectified as weak, but at the end of the day they do require the treatment prescribed so cannot argue they are being wrongfully targeted. However sometimes social marketing can appear as unethical. Being from Northern Ireland which is notorious for having such blunt and shocking advertising for road safety, I have been exposed to a social marketing campaign from a young age.
Image of page 7
Firstly, the ethics of these campaign can be called out on the grounds of first such horrific and traumatic imagery could possibly leave a long-lasting effect of shock and trauma upon the viewer. Secondly these adds were aired before 9 o’clock, this meant that children of a young age were viewing such adverts and I have distinct memories of running and hiding behind the sofa as soon as the DOE sign flashed up on the screen as I did not want to be subjected to such horrific imagery in the middle of my child friendly TV show. Being exposed to such awful material at such a young age is disgusting and very ethically immoral as it can leave some children scarred for a long period of time. Finally, in these adverts the cause of such horrendous accidents were always depicted as being younger driver ranging from 18-30. This creates a strong stereotype that young drivers are always careless and are always the fault of any roadside incident. I have been subjected to this personally as a year after passing my test I was involved in a serious road accident where I was the driver.
Image of page 8
You've reached the end of this preview.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern