MG4408 Strategic Management Spring4 3 hours per week 13 weeks8 th semester

Mg4408 strategic management spring4 3 hours per week

This preview shows page 28 - 29 out of 106 pages.

MG4408 Strategic Management (Spring/4) 3 hours per week; 13 weeks/8 th semester; 26L/13S; credits:6 The nature and importance of strategic management; strategic management as a dynamic, interactive process; models of the strategic management process; the nature of competition and the meaning of competitive advantage; the role and influence of stakeholders on the strategic management process; establishing corporate missions and setting objectives; environmental analysis; developing environmental threat and opportunity profiles; internal strategic audits, including value-chain analysis, and developing strategic advantage profiles; corporate grand strategies and strategic business unit generic strategies; strategy choice and decision-making, including portfolio analysis and decision-support systems; strategy implementation and control processes and systems. MG4604 Air Transportation (Spring/2) 4 hours per week; 13 weeks/4 th semester; 26L/26S; credits:6 History of air transport, national and international regulations for civil aviation and the deregulation of the environment; overview of the world-wide industry; air transport, airports, aerospace manufacturing, maintenance, financial and other aviation services; airline planning ,scheduling, pricing, fares, passenger demand ,costs, aircraft and route selection; current issues and future prospects of the air transport industry. MG4608 Business Fundamentals 2-2-0 (Spring/4) 4 hours per week; 13 weeks/8 th semester; 26L/26S; credits:6 Understanding the business, classification of business by size, sector; the changing role of business in society; business formation and structures; organisational culture; social responsibilities of business; the business environment - micro and macro factors examined; environmental scanning; business audits; managing the changing business; introduction to the functional areas of business, management, marketing, finance, human resource management; communication and information systems in the business; managing people; teamwork; strategy development. MK4094 Industrial Purchasing and Marketing (Spring/2) 3 hours per week; 13 weeks/4 th semester; 26L13S; credits:6 Introduction to industrial marketing and purchasing, analysis of the market environment and competition, marketing and purchasing strategies , product life cycles. Marketing, distribution and supply channels: the legal and regulatory environment for purchasing, transporting goods: purchasing, effective buying, packaging: materials management, supplier relations and vendor appraisal. MK4204 Marketing (Spring/2) 3 hours per week; 13 weeks/4 th semester; 26L/13S; credits:6 Marketing in society; strategic market planning; marketing information systems; new product development; pricing; promotion; channels of distribution; competition analysis; consumer behaviour, services marketing; market segmentation, consumer research methods, identifying marketing information requirements; formulating research projects, the scientific method – its characteristics and practices, experimental research designs, attitude
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  • Winter '19
  • jane smith
  • Academic term, University of Limerick

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