The elimination of intermediaries such as wholesalers

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9. The elimination of intermediaries such as wholesalers or distributors from a marketing channel is re- ferred to as: a. disintermediation b. disassociation c. unencumberance d. demarketing e. selective retention ANS: A This is the definition of disintermediation. PTS: 1 REF: 101-102 OBJ: 07-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Distribution 10. Before toll-free telephone numbers and the Internet were used as commercial tools, fliers usually pur- chased airline tickets from travel agents. Travel agents no longer receive a commission from the air- lines for selling tickets to consumers. This is an example of:
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PTS: 1 REF: 101-102 OBJ: 07-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Distribution 11. The reintroduction of an intermediary between producers and users is called: PTS: 1 REF: 102 OBJ: 07-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Distribution 12. A cooperative agreement between business firms is a: PTS: 1 REF: 103 OBJ: 07-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 13. IBM and Cisco work together to provide banks with the products and services they need to manage their multiple locations. In other words, the two companies have joined in a: a. retail cooperative b. direct investment venture c. transactional relationship d. strategic alliance e. synergistic relationship ANS: D A strategic alliance is a cooperative agreement between business firms. PTS: 1 REF: 103 OBJ: 07-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 14. Sometimes a _____ is created for the purpose of sharing resources. This was why the Donnelly Cor- poration, a company that designs, manufactures, and markets automotive parts, joined with Applied Films Laboratory, Inc. to manufacture and supply the world market with display coated glass for liquid crystal displays (LCDs).
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PTS: 1 REF: 103 OBJ: 07-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy
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