Online world is not so new for M&S. The introduced their online shopping website in 1999. They have good numbers on online sales. By the help of special events or ofers and focussed on e-commerce they can get more satisfying numbers form there.5.4. ThreatsHaving good competitors is main things of being one of the best companies in the sector. M&S has strong opponent like Asda, Tesco, Sainsbury, Gap, Debenhams etc. Today M&S is facing to losing their market share because of good strategies of the competitors. Nowadays trend is changing so fast and M&S is not good at catching them and taking actions for being trendy.9
6. STEEP Analysis6.1. SocialRecent years shopping culture of the community has changed. These kind of diference on the customers priorities and needs could have submitted dangers or chances in the retail sector. M&S's earnings mostly comes from the UK market. People in the UK more likely to close being faithful to a company. Besides, they also sensitive about quality of products. There is tricky way to change these priorities. This trick comes with having a right price for your products. If you have good price strategy which is can competing with others, that brings more customers and sales to your company.6.2. TechnologicalTechnological innovations are very important and efective in retail world as well as everywhere today. First of all, online shopping is a massive thing all by itself. Currently, people don’t have time for shopping every day. Because of that reason, they are taking their needs from companies’ websites. Services like online banking methods, QR codes, membership’s deals and free delivery are make people’slife easier. M&S is one the companies that using these innovative steps in the sector for their customers.6.3. EconomicIn these days, economy has many rise and falls. That makes hard to forecast about the sales. Especially, shopping for clothes or homeware looks additional when people wants to save money. Because of that, fashion industry is the first thing that get bad afect from uncertain economy. For example, Marks & Spencer closed so many stores and they are still trying to decide about re-shaping or keep closing their stores.6.4. EnvironmentalToday, many organisations agree about diferent kind of ‘Save the World’ projects. As a part of this, since 2008 Marks & Spencer made many things like reducing plastic usage in company or taking charge from customers for each plastic bags. They also have a plan which they called “Plan A”. They choose that name for their action, because they believe there is no “Plan B” for the Earth. With this planet lover policy, they want to do zero waste to landfill, sustainable sourcing, recycled products etc. This kind of projects of course making huge diferences on the World as well as introducing the company with efective advertisements in good way.6.5. PoliticalFree exchange contracts between Europe and the UK were making many things easier for expanding businesses. But Marks and Spencer might afect in negative way from this agreement.