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How will you consider the needs of disabled and

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how will you consider the needs of disabled and elderly persons?)Your plans to meet demand and changes in themarkete. Profile of CompetitorsIt is the analysis of your competitors in the market. These are some of thethings to be considered:What are the competing products andservices?Profile of key players (company size, turnover,profitability, Etc.) and their market share)Advantages and disadvantages of the competitors’offeringsf. Competitive advantageThis is your assessment of why potentialcustomers will choose to buy your cultural
products or services in place of those profiledabove. Advantages may include:UniquefeaturesPriceNewtechnologiesorsystems
Better value forcustomersInclude any independent validation of casestudies. g. Benefits to clientsThis is what your cultural product or services provides to potential customers interms of their expectations and needs. What will buying your product orservices actually do for your customers?This aspect maybe very important to certain clients, e.g. elderly persons, disabledpersons, etc.In here, you explain what you will do specifically for them anddemonstrate with supportive data if any.• Marketing Strategies/SalesThis section sets out your strategies for reaching out market, raising theirinterest in your product or service, and actually delivering the product orservices to them in sales. These are the things to be considered:a.MarketingStrategyHow will you position your product or service in themarket and differentiate it from its competitors:Which segment of the market will be targeted?How will this be developed to reach the full target marketHow will you differentiate your products or service?What key benefits will be highlighted?Which potential customers have your already targeted?What contacts can be used to generate market awareness andsales?Who will do the marketing staff, agency, representative?b.SalesStrategyHow will you sell your product or your service to the targetmarket?DirectlyRetailAgent/Sales agentWebsiteRevenue sharing partnersAlso, in doing so you state theadvantage/s or disadvantage/s of themethods you have chosentosellyourproductsorservice.c.PricingHow you will set the price charged from your products orservice. Considerations include:Competitors’ pricesLevel of completion in the marketPerception of quality/price relationship by customersProduction costs and overheadsChain of distribution and the added value at each stageThe extent to which the buyer can control the priceState how each product or service will be priced referring tothe income sources stated above.
d. Marketing and Communication StrategyHow you will promote your product or service in the marketAdvertising – where, when, how, to whomPublic relationsDirect MarketingWebsite and internet marketingExhibitions and conferencesSpecial groups (e.g. disabled persons)Word of mouthOrganization and ManagementPlanThis section describes the form of ownership and lines of authorityand responsibilities of the people in the organization. This is whereyou will outline the intended structure of your project in terms ofmanagement, number of employees, their skills and qualification, andthe physical operational requirements to produce or supply yourproducts or service.

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Term
Spring
Professor
NoProfessor
Tags
Entrepreneurship, Practicing Entrepreneur

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