26 This could enhance the relationship amongst information searchers businesses

26 this could enhance the relationship amongst

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engine misuse and spamming, and to supply the most relevant information to searchers. [26] This could enhance the relationship amongst information searchers, businesses, and search engines by understanding the strategies of marketing to attract business. Future of search engine optimization Social rules. Expect to see links with long term longevity on social networks to rank higher and both web page links and page rank to matter less and less. Personal SEO results. With users offering personal information to profiling sites like Facebook, Twitter, Google Places, etc. and search engines able to track personal preferences via user clicks, search results and advertisements can now be customized to suit individual preferences. We will see more of this customization as technologies
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become more fine-tuned to collect this kind of information and users become more willing to provide personal data. Quality vs. quantity. With the introduction of Google Panda (one of Google's ranking search engine filters that aims to lower the rank of low-quality sites), review and clean up of your site must be ongoing to ensure your pages offer quality content, not just quantity. Make sure you keep content relevant and fresh. Mobile search will continue to grow. Searching using voice and tablet technologies will grow in importance. With iPhone Siri and Google's own voice system, it will not be long before searching using voice will become an everyday occurrence.
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  • Fall '13
  • Finance, search engine, search engine marketing, leading search engines

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