According to the chain ratio we calculate the

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According to the chain ratio, we calculate the forecasting sales is $2,599,368, IX. Hypothesized Implementation a. Create a hypothesized marketing plan that implements your hypothesized recommendation: i. Hypothesized Recommended Corporate Strategy 1. Hypothesized Recommended Mission Introduce the Breeder’s Mix to the public and become the top brand in the dog food market. 2. Hypothesized Recommended Brand the leader brand in frozen dog food. Healthy and nutritional. 3. Hypothesized Recommended Value Proposition Let the public aware that frozen dog food is better than other kind of dog food. The show-dog owners recommend it. 4. Hypothesized Recommended Competitive Advantage new kind of dog food. next to the people’s food iii. Hypothesized Recommended Market Structure, Segmentation, Targeting, & Positioning Strategy 1. Hypothesized Recommended Market Structure a. Graphically illustrate the recommended market structure
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59% 20% 20% 1% dog food market dry canned treats frozen b. State the recommended market, segmentation base, and target market Dog owners in the U.S. Forms of dog food. Singles and marrieds the ages 21-54 with a house hold income greater than $25,000 in the greater Boston area. c. State the overall market sales potential and the target market sales potential using the chain ration method d. Describe the target market’s characteristics and buying behavior 2. Hypothesized Recommended Positioning Statement a. State the recommended positioning statement For (singles and marrieds between the ages of 21 and 54 with a household income greater than $25,000) who needs to regard their dogs as part of the family), the (Breeder’s Mix dog food) is a (nutritionally balanced dog food) that (is your best choice). Unlike (other about 50 dog food manufactures and 350 dog food brands in the U.S.), (Breeder’s Mix) is different because (the finest dog food available at any price). iv. Hypothesized Recommended Marketing Mix Strategy 1. Hypothesized Recommended Mission Introduce the Breeder’s Mix to the public and become the top brand in the dog food market. 2. Hypothesized Recommended Brand the leader brand in frozen dog food. Healthy and nutritional. 3. Hypothesized Recommended Value Proposition Let the public aware that frozen dog food is better than other kind of dog food. The show-dog owners recommend it. 4. Hypothesized Recommended Competitive Advantage new kind of dog food. next to the people’s food
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References Kerin, R. A., & Peterson, R. A. (2013). Strategic Marketing Problems: Cases and Comments 13th Edition. Upper Saddle River: Prentice Hall. Dog Food Cost How Much Does Dog Food Cost?( 2017, July 06) Retrieved from:
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