1.Why is it necessary to review all promotional campaigns, collect audience feedback and to record the information gathered? (50–75 words)
2.Apart from the cost of the marketing campaign, what other factors might an organisation seek to evaluate? Provide at least three examples. 3. To determine the impact of a promotional campaign: select a new product, service or business that has recently arrived on the market and survey your family, friends and colleagues to see if they are aware of the product, service or business. If they have heard of them make a note of where they heard this (eg on TV, from a friend or from a radio ad). What conclusions can be drawn from your survey? (50–75 words) SeneGence International – not new but fairly new to Australia so not well known as yet. When a survey was conducted, family, friends and colleagues had never heard of this brand of products. Once introduced to them the feedback received was fantastic. Word of mouth was used to promote this product. They were that impressed with results that they continually place orders for more and spread the word.
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- Two '16
- Bryan Smith
- Public Relations, public relations officer, product launch