Our mission is to make people as passionate about great beer as w are said

Our mission is to make people as passionate about

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bar in Roppongi. “Our mission is to make people as passionate about great beer as we are,” said Taylor, who clearly embodies this passion himself. “We never want to stop innovating.” The company’s philosophy is clearly appealing, as they can claim the crown for Europe’s most successful example of crowd funding with three rounds of Equity for Punks, where they sold shares in their company to their customers, most recently bringing in GBP4.25million and over 15,000 shareholders. Not content to rest on the laurels of their success, they created the BrewDog Investment Fund in 2014 to provide funds for start up breweries in a bid to support the growth of craft beer worldwide. David Croll, CEO at Japan-based company Whisk-e Limited, has been working with BrewDog since they entered the Japanese market in 2007. A big challenge for the company was limited space in Japan at both retailers and bars; BrewDog’s decision to support 12x330ml bottle case formats and offer 20L kegs was a key factor in early take-up of the range. Development in one-way plastic keg technology by a Dutch company solved the problem of shipping returnable steel kegs around the world. As consumers became
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  • Winter '08
  • Jean-Christian Lambelet
  • Brewing, Brewdog, Scottish Craft Beer Company

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