21 Does the strategy contain 1 email lead nurturing campaign containing at

21 does the strategy contain 1 email lead nurturing

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2.1 Does the strategy contain 1 email lead nurturing campaign containing at least two emails? 2.1 Does the strategy contain 1 one-off email campaign? 2.1 For each email type, are there two email acquisition strategies outlined? 2.1 For each email type, has the learner outlined the timing of each email? 2.1 For each email type, has the learner outlined the topic of each email?
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© SOCIAL MEDIA COLLEGE MARKING CHECKLIST: 3.1 IMPLEMENTATION PLAN Slide Question Yes Competent No Not Yet Competent Comments 3.1 Has the learner filled out the implementation plan template in full? 3.1 Has the learner included in their plan at least 3 tasks required to create and distribute the email? 3.1 Has the learner identified a task owner for each task? 3.1 Has the learner assigned a start date and due date for each task? 3.1 Has the learner identified resources required for each task? 3.1 Has the learner developed a review process for their marketing activities? 3.1 Has the learner developed a reporting process for their marketing activities?
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© SOCIAL MEDIA COLLEGE MARKING CHECKLIST: 3.2 MANAGEMENT PLATFORMS Slide Question Yes Competent No Not Yet Competent Comments 3.2 Has the learner specified two email management platforms and provided the associated URL for each platform? 3.2 Has the learner outlined the key features for each platform? 3.2 Has the learner described the benefits of each platform? 3.2 Has the learner provided the Help Centre URL for each platform? 3.2 Has the learner made a selection of platform for their strategy?
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© SOCIAL MEDIA COLLEGE MARKING CHECKLIST: 3.3 BUDGET AND APPROVALS Slide Question Yes Competent No Not Yet Competent Comments 3.3 Has the learner created an email marketing budget which contains at least three different expense items? 3.3 Has the learner demonstrated numeracy in totaling the costs within the budget? 3.3 Has the learner developed a strategy and budget approvals process?
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© SOCIAL MEDIA COLLEGE MARKING CHECKLIST: 4.1 EMAIL ACQUISITION STRATEGIES Slide Question Yes Competent No Not Yet Competent Comments 4.1 Has the learner created two email acquisition strategies? 4.1 Do the email acquisition strategies outlines match to the email marketing strategy in slide 2.1/Task1? 4.1 Has the learner created two landing pages; one matching each of the acquisition strategies outlined?
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