communication, functional, and perceptual benefits. environmental impact statements. Packages and labels also provide many functional benefits, such as protection or facilitating product usage. In addition, they serve as platforms from which to communicate brand imagery, brand logos, detailed product information, and the occasional special offe Fifty percent or more of adults have not visited a dentist within the last five years. For these people dental services would be classified as a(n) _____. shopping product convenience product specialty product unsought product Unsought products are items that the consumer either does not know about or knows about but does not initially want. For promotion of such goods, there needs to be an emphasis on awareness. Consumers make very infrequent purchases, using some comparison shopping, and will accept substitutes. The brochure for Healthy & Fit Centre has photographs of people enjoying the various gym amenities. By seeing the pictures of what is available at the gym, a customer has a better idea of
what is being sold. The brochure, thus, helps customers deal with the _____ that is associated with the centre's services.
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- Fall '15
- Brad Davis
- Marketing, Brand, meaningful marketing programs, small-order