A Yes because the Red Cross ran a formal advertisement B Yes because the

A yes because the red cross ran a formal

This preview shows page 79 - 81 out of 179 pages.

A. Yes, because the Red Cross ran a formal advertisementB.Yes, because the donated blood was exchanged for a feeling of satisfactionC. No, because the Red Cross is non-profit organizationD. No, because no money was exchangedE. No, because the Red Cross did not provide Amanda with a productMarketers seek to discover and satisfy the needs and wants of customers. The key to achieving these objectives is exchange—the trade of things of value between buyer and seller so that each benefits from the exchange. In this instance, Amanda is the customer and the Red Cross is the marketer. An exchange occurs: Amanda exchanges her donated blood for a feeling of satisfaction; the Red Cross receives the donated blood and continues its readiness to serve the needs of society in times of disaster.AACSB: 3LL: 3Learning Objective: 01-01 Define marketing and identify the diverse factors influencing marketing activities for marketing to occur24.(p. 6)A church has put advertisements in its weekly bulletins to encourage its members to participate in the services by reading. Jack volunteered and read during a service. He felt satisfied and felt he was contributing to his church. Was this a marketing exchange? A. Yes, because the church ran an advertisementB.Yes, because reading at the service was exchanged for a feeling of satisfactionC. No, because the church is non-profit organizationD. No, because no money was exchangedE. No, because the church did not provide Jack with a tangible productMarketers seek to discover and satisfy the needs and wants of customers. The key to achieving these objectives is exchange—the trade of things of value between buyer and seller so that each benefits from the exchange. In this instance, Jack is the customer and the church is the marketer. An exchange occurs: Jack exchanges his reading at the service for a feeling of satisfaction; the church receives a person to read at the service and continues its weekly services.AACSB: 3LL: 3Learning Objective: 01-01 Define marketing and identify the diverse factors influencing marketing activities for marketing to occur1-79
Background image
Chapter 01 - Creating Customer Relationships and Value through Marketing25.(p. 6)The Daniels College of Business at the University of Denver offers an outstanding business school education. Cali pays the tuition to attend Daniels and earns her MBA with a concentration in Supply Chain Management. Upon graduating, she is offered a high paying, fulfilling position. Was this a marketing exchange? A. No, because the university made a profit from Cali's tuition through the entire time she was in school and will most likely receive additional funds from Cali as an alumni.B. No, because money was exchanged in the form of tuition and Cali' income will come from her employer, not her graduate school.
Background image
Image of page 81

You've reached the end of your free preview.

Want to read all 179 pages?

  • Spring '08
  • YENIYURT
  • Marketing, Customer Relationships, A. Marketing, environmental force

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture