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All of the participants would buy it their places

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All of the participants would buy it their places.Therefore, to offer new product idea would have wide range of customer as it offersolutions to safe time, at affordable prices and healthy one. Where are at Cairo andAlexandria at the first stage.So, the primary target audience: -Between 25-49+Businessmen and office employee “& “Athlete and GYM visitors” inCairo and Alexandria at social class A&BWhere the secondary target audience: -Young healthy & Senior Fruit Lovers-PositioningPositioning: Since Frosi would offer unique value proposition through marketing strategiesthat are all derived from challenges and un-met needs in the Egyptian market-To be as a brand with products havingSpecial mix ,All in one cup,Good taste ,Superior quality ,at reasonable priceNear to youMoreover the brand name is including all this value propositions as Frosi isFresh-Ready-P a g e16 | 24Frosi FruitsFrosiFruits
Organic –Snacks –Ice.Differentiation:So, the Frosi competitive advantage, whereby the product will offer many valuesto its target segment which are:Provided at high quality based on the company experience and its labs and R&D.Will be at the located at many different places to be reachable.Offer many mixes to have test meal.Affordable price.Landmark six: Managing Marketing offering and customer expectationsProduct (Solution)Brand,Frosiis a product is to provide solution which is offering the fresh clean organicfruitsQuality,Frosihas superior quality to have safe and healthy foods based on the companyknow how and large experiences in this filed which is should the main competitiveadvantage to differentiate than other competitorsPackaging,Frosioffered in good quality safe cups has the name of the company“MAFA”, should have all information about the ingredients (hygienic, vitamins, carbs,etc.)Products can be either: -A.Only one fruit typeB.Mix fruitsC.Fruits with addition as oats, chia, ice cream,…etcProduct should have a heath information and advices accordingly with the companyhealth clinic link to be printed on the package in case of any inquiry.PricingDue to the market strategy to invade the market with new product while there arecompetitors at all levels.They need to feel the value for moneyPrices need to be justifiable versus other similar quality productsP a g e17 | 24Frosi Fruits
The pricing methodology needs to consider granting specific deals / facilities todistributors and retailers.For distributors, Payment in Credit with granted % Discount matrix upon purchasingspecific quantities and Grant payment facilities (ex. Credit) upon purchasing a specificproduct mix .For Retail,Payment in cash, visa online.So, the pricing decision would be based on cost plus, subject to cost elements andindustry profit margin which range between 20-30%subject to volume of sold units andtypes of fruits taking into consideration the competition and targeted positionTherefore , the price /unit for main products will be as following subject to season of fruit “asexample”Fruit*PriceLocalSeason /kg*PriceImported /kgAverage price /KgVolume/gs**Production cost/ unit***Marketing cost/ unitProfitmargin/unit

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Term
Fall
Professor
kotler
Tags
Marketing, Frosi

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