Under the name of Recycle Your Clothes HM introduced their recycling campaign

Under the name of recycle your clothes hm introduced

This preview shows page 2 - 4 out of 5 pages.

of the brand. Under the name of Recycle Your Clothes , H&M introduced their recycling campaign on their website which is collecting garment and the way to participate is so easy that customer could just drop off the items. 2 Furthermore, H&M held World Recycling Week festival in last April. This is the event that they are collecting customers clothes which are damaged. And they sell the Conscious Exclusive Collection, which is also made with recyclable materials. 3 But bad recognition about fast fashion brands has already existed among consumers, then will it be meaningful for H&M group to carry out those eco-friendly campaigns? Will our consumption change ethically when we buy their clothes? It is true that these campaigns have many limitations. Because they are confronted with a lot of contrary opinions, which says It is just a part of marketing strategy or The idea of recycling old clothes and making new clothes is contradictory itself. Lucy Siegle, who is a journalist at The Guardian, is critical about fast fashion and she summarized the fast fashion as, "Go fast or go home.", in her article. Especially for the 2 " Recycle your clothes," H&M group, - your-clothes.html . 3 "H&M Life | Inside H&M | Get the inside scoop and the latest H&M News | H&M US. .
Image of page 2
3 H&M s recycling campaign and conscious line, she mentioned in her article and revealed the skepticism like this. Using publicly available figures and average clothing weights, it appears it would take 12 years for H&M to use up 1,000 tons of fashion waste. Meanwhile, if 1,000 tons are recycled, that roughly equates to the same amount of clothes a brand of this size pumps out into the world in 48 hours. 4 Moreover, since H&M gave a voucher of 15 percent discount coupons when people brought their un-used clothes, it will eventually encourage people to purchase products from H & M. Therefore, some people claim that their marketing of the eco-friendly movement eventually makes people use fast fashion again and there is the opinion that it is not solving essential problem.
Image of page 3
Image of page 4

You've reached the end of your free preview.

Want to read all 5 pages?

  • Spring '19
  • Pamela Roskin
  • H&M Group, second brand of H&M

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors