E what is good for some producers and consumers may not be good for society as

E what is good for some producers and consumers may

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E ) what is "good" for some producers and consumers may not be good for society as a whole. Which of the following does not demonstrate social responsibility in marketing? A) Toyota develops the Prius hybrid-electric vehicle. B) Walmart keeps stores illuminated with intermittent lighting. C) McDonald's packages all menu items in biodegradable recycled packaging. D) Chesapeake Energy recycles wastewater used in natural gas drilling. E ) Google shares user data with third-party service providers and governments.
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Which of the following criticisms focuses most directly on a macro view of marketing, rather than a micro view? A) Products often wear our right after the warranty expires. B) Much TV advertising is annoying. C ) Marketing exploits the poor and the uneducated. D) Prices for very similar products vary a lot from store to store. E) Door-to-door salespeople are trained to be pushy. Chapter 2 Retailers who report and analyze consumer sales data after Black Friday weekend are engaging in: A) marketing planning. B ) controlling. C) mass marketing. D) S.W.O.T. analysis. E) implementation. "Marketing strategy planning" means: A ) finding attractive opportunities and developing profitable marketing strategies. B) finding attractive opportunities and selecting a target market. C) selecting an attractive target market. D) selecting an attractive marketing mix. E) selecting a target market and developing a marketing strategy The difference between target marketing and mass marketing is that target marketing: A) means focusing on a small market. B) focuses on short-run objectives, while mass marketing focuses on long-run objectives. C ) focuses on specific customers, while mass marketing aims at an entire market. D) does not rely on e-commerce but mass marketing does. E) aims at increased sales, while mass marketing focuses on increased profits. Capital One television ads urge that "everyone" likes getting 50 percent more cash back by using the company's cash rewards credit card. This appeal illustrates: A) target marketing. B ) mass marketing. C) international marketing.
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D) personal selling. E) diversification. When Herbal Essences offers "dollar-off coupons" to adult women to try to get them to try its shampoos and conditioners, this is an example of: A) publicity. B ) sales promotion. C) product development. D) market penetration. E) distribution. Ideally, a good marketing mix should: A) be very similar to the marketing mix typically used by key competitors. B) be determined by which marketing mix costs the least. C) not include much advertising because it's expensive and usually isn't very effective. D ) flow logically from all the relevant dimensions of a target market.
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  • Spring '18
  • Huan

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