Influential to the enterprise b example of vietinbank

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influential to the enterprise B. Example of Vietinbank s stakeholder mapping (you do the same for the international bank and then you compare the similarities and differences of the two stakeholder maps) Vietinb ank’s stakeholder map pin g: Interest/Aspiration Power/influence Low High Low Minimal Effort - Competitors Keep Informed - Employees - Community - Managers High Keep satisfied - Suppliers - Small customers Key Players - Big Customers - Government - Shareholders VIB Bank stakeholder mapping:
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Interest/Aspiration Power/influence Low High Low Minimal Effort - Government - Community - Competitors - Keep Informed - Managers - Trade Unions High Keep satisfied - Suppliers - Small customers Key Players - Big Customers - Shareholders - Employees Based on stakeholder mapping, we can see clearly the benefits and power of each stakeholder for each of the selected banks and the resemblance as well as the difference between the two banks Vietinbank and VIB banks. It seems that both banks don t care much about the competition and put them into the Minimal Effort. Next to the provider nor deserve. Key players, this is the main character in need of attention and follow matrix, both sides are very interested to Major customer and Shareholder. With them it also points out the differences between the two sides, Vietinbank focus also on Government but the VIB is not so, they only care about the customers, even the
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small customers and employees working for them. 2.3 how the two banks satisfy stakeholders’ interests and expectations highlighting similarities and differences. The action that Vietinbank launched to meet to satisfy stakeholder, the large clients as well as small clients. The business focus to improve the types of services as well as the modernization of enterprise products, help customers more convenience while using the service, the aim to attract customers, having reasonable wage with positions and work in a modern environment, in order to increase the loyalty and retaining employees. About to the shareholders, Vietinbank always ensure the pay gains from dividends on time and always update information soon to shareholders soon. A stakeholder s goals that Vietinbank towards in the establishment of community banksm is to do everything to satisfied this stakeholder. VIB is the international leading and most active policies for the stakeholder as shareholders, staff and manage the same Vietinbank. But the review focused on client VIB and established to served customers and satisfy them, said more precisely focused offerings for retail customers. The goal of establishing the VIB is geared to client-centred on the community, should receive the majority of the interest of the business. 3.1 Interrelationship Between Different Functions within Vietinbank and How They Link to Organisational Objectives and Structure 3.2 Analyse the structure of Vietinbank explaining its organisational chart in the light of its strengths and weaknesses
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