George Brownlow, c3279566
3. Discussion of research and findings:
After conducting the above research, we are able to draw conclusions about particular
aspects of the media and advertising industries and their responsibility for promoting certain
images. The sample shows that individuals are in fact pressured and influenced by images
displayed in the media.
Geographical location was a key finding in regard to an individual’s thoughts and perception
of media advertising. People living in Australia felt higher amounts of pressure than those in
Singapore and The Netherlands. Additionally it was found that individuals living in Australia
and Singapore were more likely to undergo plastic surgery than those in The Netherlands.
The correlation between magazine purchase and the pressure to look good was discussed.
The findings proved that individuals who purchased magazines were affected more by views
on thin-ideal internalisation. Lastly, the research found that the inappropriate portrayal of
body image in magazines ultimately had an influence on one’s overall physical appearance.
4. Conclusion and recommendations:
In order for the magazine company to positively influence consumer’s views towards to
portrayal of body image in the media they must consider the content being advertised and
the location where the media content is being released. Below is a listed of
Do not only advertise ‘skinny models’ as this leads to false perception and ultimately
self-doubt, but also portray ‘plus-sized models’, especially in Australia
Ensure the advertising content is suited for both males and females. Both genders
are equally susceptible and share similar perceptions to magazine content
Ensure magazine content is reliable, which will encourage more readers and
positively influence there idea
Decrease the amount of content involving models with cosmetic surgery, especially
in Singapore and Australia.
Magazine company should conduct completions and give out rewards to encourage
positive interactions with readers.
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