P value 0000 the results indicate there is a

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P value = 0.000 The results indicate there is a statically significant influence of overall physical appearance on perceptions of the inappropriate portrayal of body image by models in magazines. Therefore we reject the null hypothesis. Managerial conclusion An individual’s overall physical appearance is influenced by perceptions of the inappropriate portrayal of body image by models in magazines. 15 | P a g e
George Brownlow, c3279566 MKTG2010 16 | P a g e
George Brownlow, c3279566 MKTG2010 3. Discussion of research and findings: After conducting the above research, we are able to draw conclusions about particular aspects of the media and advertising industries and their responsibility for promoting certain images. The sample shows that individuals are in fact pressured and influenced by images displayed in the media. Geographical location was a key finding in regard to an individual’s thoughts and perception of media advertising. People living in Australia felt higher amounts of pressure than those in Singapore and The Netherlands. Additionally it was found that individuals living in Australia and Singapore were more likely to undergo plastic surgery than those in The Netherlands. The correlation between magazine purchase and the pressure to look good was discussed. The findings proved that individuals who purchased magazines were affected more by views on thin-ideal internalisation. Lastly, the research found that the inappropriate portrayal of body image in magazines ultimately had an influence on one’s overall physical appearance. 4. Conclusion and recommendations: In order for the magazine company to positively influence consumer’s views towards to portrayal of body image in the media they must consider the content being advertised and the location where the media content is being released. Below is a listed of recommendations. Do not only advertise ‘skinny models’ as this leads to false perception and ultimately self-doubt, but also portray ‘plus-sized models’, especially in Australia Ensure the advertising content is suited for both males and females. Both genders are equally susceptible and share similar perceptions to magazine content Ensure magazine content is reliable, which will encourage more readers and positively influence there idea Decrease the amount of content involving models with cosmetic surgery, especially in Singapore and Australia. Magazine company should conduct completions and give out rewards to encourage positive interactions with readers. 17 | P a g e
George Brownlow, c3279566 MKTG2010 The media and advertising industries are overall responsible for the way body image is portrayed and the influence it has on consumers. The research and findings above have allowed for the identification of factors that influence a consumers response to media images.

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