Furthermore toyota has put together the hybrid

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Furthermore, Toyota has put together the Hybrid product line to deal with the increased prices of gas. The first Hybrid car was Toyota Prius Hybrid, which can drive up to 48 miles to its gallon. The Hybrid model was first launched in Japan in 1997, and 2001 worldwide. Camry and Highlander were later introduced in their Hybrid product line. Place Toyota always keeps its customer first and knows the importance of making its product available to the target audience. They sell their vehicles through dealerships and sales are made to costumers by the selling staff on one to one basis. The sales staff in all these dealerships works together in teams of seven or eight similar to their teams in the assembly plants. The staff is highly skilled with not only sales but also product information, data collection, finance insurance and order taking. Toyota focuses on the ‘pull’ strategy and make cars that the customer demands. Apart from this, Toyota has sales representative going from door to door in Japan. A typical dealership of Toyota is similar to the western dealership. They try to minimize supply chain costs and keep a reasonable service level along with having high quality products. They have organized suppliers into different tiers where the first level suppliers work in a product development team. The second tier suppliers make individual parts. This enables cross sharing of the personnel as Toyota sends their staff to the suppliers in case there is a work overload. Toyota vehicles has become very easy to purchase to all consumers in Australia and overseas. The internet has also opened a major channel as consumers are able to inspect, enquiry and purchase a vehicle without leaving their home.
Pricing Toyota became the second largest two-carmaker company in the year 2003. Due to their innovative designs and heavy investments in promotional activities, they have enticed customers all over the world. They built high quality vehicles and price them moderately. The selling price of any product is usually determined by the cost price and the profit taken together. Any increase in the cost of production is directly passed to the customers in terms of selling price. However, Toyota has a different approach. Even though the formula is same they use it slightly differently making a huge different. Instead of calculating the selling price, they calculate the profit. Thus, they go by selling price-cost price equals profit. They believe that it’s the market mechanisms and the consumers who determine the selling price. They also give utmost attention to waste elimination. The profit of the company has increased over time due to the high quality and low cost vehicles. Regarding to carguide.com.au for the last five years Toyota was number one in sales by brand in Australia. They use low cost and differentiation to have a competitive edge in the automotive industry. They differentiate their product on the basis on quality, technology and superior design.

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