794_The.Definitive.Guide.to.Magento.pdf

Figure 2 6 a successful installation of magento whats

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Figure 2-6. A successful installation of Magento What’s Next? Chapter 3 will be an overview of both the frontend and backend sections of Magento. If you are already familiar enough with these sections move ahead to Chapter 4, which will give an in-depth list of items necessary to turn your Magento store from Demo mode to a production store.
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C H A P T E R 3 ■ ■ ■ 15 The Public Interface Walk-through Through the Looking Glass Magento is made up of two different interfaces. There is the public interface that is open to anyone who visits the web site and an administration interface, which can only be seen to those who have access. Figure 3-1 shows a quick glance at both interfaces. Figure 3-1. On the left is the public interface of Magento. On the right is administration interface. The administration interface is not viewable by the public. The public interface of Magento allows a user to manipulate how the store is designed and the ability to change how you promote your products. With Magento, you are able to edit layout, color schemes, photos, and content to fit your unique situation. Even if you choose not to install the sample data provided by Magento, your store will initially be set up as a demo store. For more information about configuring your store and removing all of the demo information and functionality, take a look at Chapter 8.
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CHAPTER 3 THE PUBLIC INTERFACE WALK-THROUGH 16 In this chapter, you will be exploring the following sections of the public interface: page header, categories and category views, product page, compare products, and CMS pages and static blocks (see Figure 3-2). Figure 3-2. A close-up look at the Magento Demo store home page and numbered list of sections you’ll be touring. Page Header As shown in Figure 3-3, the top of Magento’s store is the page header. The page header provides some important functionality to your customers. It also includes a welcome message that you can customize to give customers an unique greeting.
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CHAPTER 3 THE PUBLIC INTERFACE WALK-THROUGH 17 Figure 3-3. Your Magento store’s page header includes a search bar, language select, and several acount links. You can replace the Magento Demo Store logo with your company logo on the left-hand side of the page header. For more information on how to replace this logo you can refer to Chapter 8. On the right-hand side, there is a search bar. Customers can search for products by using keywords or searching for text used in product descriptions. As an administrator, you have the ability to configure search terms that can be used on your site. This means that if someone searches for MP3 player you can direct them to either a specific MP3 player you want to promote or the MP3 player category. Below the welcome message are several links aimed at providing customers with additional information. They include the following: My Account : This link allows customers to view their order history, place product reorders, and view account information. The tab includes addresses associated
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