And bringing them on a common platform was one of the

and bringing them on a common platform was one of the biggest operational challenges facing Sun
Pharma [4]
Leadership Team: To meet the road map laid down the firm needs to draw expertise from the
Management Team of both Sun Pharma and Ranbaxy. Ranbaxy being one of the oldest generic Indian
drug brand with the highest recall value made it a challenge to restore faith and trust of employees
towards the cultural integration. The post deal woe of loss of identity was a disturbing element
leading to loss of morale of Ranbaxy employees. It was a major challenge to form a management
team that highlights the skill sets of both the firms dwelling towards a common interest and also
building up morale of employees to improve productivity.
1. “Painful integration: Sun Pharma sees profit hit as it sets the record straight at Ranbaxy
units”, F. Business, July 21, 2015. Available at -
integration-sun-pharma-sees-profit-hit-sets-records-right-ranbaxyunits-
2353660.htmlaccessed on December 15, 2015
2.
%20Report.pdf
3. Adopted data from Financial public disclosures of Sun Pharma ( )
4. -
03/news/66178641_1_ranbaxylaboratories-sun-pharma-abc-consultantsaccessed