Aacsb ethics blooms remember difficulty 1 easy

Info icon This preview shows pages 37–39. Sign up to view the full content.

View Full Document Right Arrow Icon
AACSB: Ethics Blooms: Remember Difficulty: 1 Easy Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: Ethical Issues Associated with Marketing Decisions 10. (p. 56) Firms with strong ethical climates tend to be more socially responsible. TRUE Corporate social responsibility refers to voluntary actions taken by a company to address ethical, social, and environmental impacts of its business operations and concerns of its stakeholders. Highly ethical firms are more likely to be socially responsible; however, the two do not always go together. AACSB: Ethics Blooms: Understand Difficulty: 2 Medium Learning Objective: 03-02 Distinguish between ethics and social responsibility. Topic: Ethics and Corporate Social Responsibility 11. (p. 60) Ethical issues are likely to arise at each stage of the strategic marketing planning process. TRUE Firms must consider ethical issues at the planning, implementation, and control stages of the strategic marketing planning process. AACSB: Ethics Blooms: Remember Difficulty: 1 Easy Learning Objective: 03-04 Describe how ethics can be integrated into a firm's marketing strategy. Topic: Integrating Ethics into Marketing Strategy 12. (p. 65) There is often no one right answer to ethical dilemmas. TRUE
Image of page 37

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Many ethical decision making scenarios have no clear-cut answer, as the interests of different sets of stakeholders may be in conflict. AACSB: Ethics Blooms: Remember Difficulty: 1 Easy Learning Objective: 03-03 Identify the four steps in ethical decision making. Topic: Understanding Ethics Using Scenarios 13. (p. 63) If a U.S. clothing brand buys from overseas suppliers who manufacture clothing using child labor, this is the supplier's problem, and the U.S. company has no reason to be concerned. FALSE Even though the children are not actually employed by the U.S. firm, its reputation--and perhaps even its sales--may suffer from public disclosure of the labor practices of its suppliers. AACSB: Ethics Blooms: Understand Difficulty: 1 Easy Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: Integrating Ethics into Marketing Strategy 14. (p. 56) A roofing company agreed to complete a job in one week and collected a 50% deposit, but never showed up to do the job. The same roofing company then donated $6,000 to a local children's hospital. The roofing company could be considered socially responsible. TRUE It is possible to be socially responsible yet unethical, which describes this particular company. Its failure to meet its agreements demonstrates ethical issues; however, its community support shows social responsibility. AACSB: Ethics Blooms: Understand Difficulty: 1 Easy Learning Objective: 03-02 Distinguish between ethics and social responsibility. Topic: Ethics and Corporate Social Responsibility 15.
Image of page 38
Image of page 39
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern