What are the issues facing Hewings? How would you prioritize them?
What is the nature of the service (experience) offered by the Montreal Stars? How
would you profile the customers for this service or services?
How would you evaluate the performance of the CWHL and of the Montreal Stars?
What constraints do both these organizations face?
What is the nature of the competition?
The case describes the communication strategy of 2011–12. What is your evaluation
of this strategy?
What recommendations would you make to Hewings for 2015-16 and in the longer
Case Study: T
he Ontario Hockey League
Conduct a SWOT analysis of the OHL. What are the biggest strengths, weaknesses,
threats and opportunities for the business in its current state?
What are some of the key variables from your analysis that are related to attendance?
What do these analyses imply?
Assess the three most struggling franchises in terms of attendance figures. Make a
decision on the following questions regarding each franchise:
Do they need to be relocated? If so, why?