Segments a innov ators b do gooders c thinkers d

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segments?
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A. Innov ators B. Do-gooders C. Thinkers D. Achievers E. Experimenters The VALS segments are Innovators, Thinkers, Achievers, Experiencers, Believers, Strivers, Makers, and Survivors. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 50. (p. 162) Innovators, Thinkers, Achievers, and Experiencers are VALS classifications based on: The VALS segments are formed based on primary motivation (ideals, achievement, or self- expression) and resources (which includes income, education, health, energy level, and degree of innovativeness). AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 51. (p. 162) Marketers have found that __________ segmentation is often more useful for predicting consumer behavior than __________ segmentation.
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Psychographics, with its focus on values and lifestyles, is often more useful for predicting behavior than are demographics, which generalize across groups with similar ages, incomes, education levels, ethnicity, and/or gender. On the other hand, demographic information is usually much more readily available at lower expense. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 52. (p. 166) Firms might use multiple segmentation methods to: Firms often combine several segmentation methods to achieve the best results. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 53. (p. 162) Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psychographics: A. are available only in limited geographic areas. B. are rarely used and unproven. C. offer only one-to-one marketing potential. D. are a more expensive method for identifying potential c E. all of these.
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Psychographic segmentation is by no means unproven, and can be used for many applications unrelated to one-to-one marketing. Psychographic segmentation, though, is generally more expensive than demographic segmentation because demographic information is so much more readily available. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 08-02 Outline the different methods of segmenting a market.
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