Company until he converts into a loyal customer on

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company until he converts into a loyal customer. On the other hand, if a subscriber hasn’t opened an email for a certain period of time, he will be considered as a dormant contact and will no longer receive additional emails.
Student Assessment Guide: BSBMKG523 Version: v19.1 Page 13 of 23 Developed by: ACBI Approved by: DoS Issued: October 2019 Review: January 2020
10118NAT Diploma of Social Media Marketing Student Assessment Guide: BSBMKG523 Design and develop an integrated marketing communication plan A5. Explain three or more influences on buyer behaviour which may impact Tee Shirty’s campaign. NOTE: Refer to pages 19-20 of the “BSBMKG523 Design and develop an integrated marketing communication plan learner guide” document and the “BSBMKG523 Case study information” document provided on Moodle to inform your answer. Answer in 250-350 words. Write your answer here
Personality Personal factors, which can include age, lifestyle, economic bracket, orientation, occupation and personality traits, influences buyer behaviour. As their situations tend to change, then their personal preferences will also change. Psychological factors The psychological factors that affect Tee Shirty's buyer behaviour include attitudes, beliefs, values, learning, perception and the different elements of needs. Motivation will also play a huge part in buyer behaviour. Culture Culture is another factor that influences Tee Shirty's buyer behaviour. Popular culture in particular can be highly influential. As can subculture and consumer culture as they become inbuilt in our decision making processes as well as attitudes and values. Student Assessment Guide: BSBMKG523 Version: v19.1 Page 14 of 23 Developed by: ACBI Approved by: DoS Issued: October 2019 Review: January 2020
10118NAT Diploma of Social Media Marketing Student Assessment Guide: BSBMKG523 Design and develop an integrated marketing communication plan Student Assessment Guide: BSBMKG523 Version: v19.1 Page 15 of 23 Developed by: ACBI Approved by: DoS Issued: October 2019 Review: January 2020
10118NAT Diploma of Social Media Marketing Student Assessment Guide: BSBMKG523 Design and develop an integrated marketing communication plan B. Task B - Plan and develop marketing communication brief B1. THE SCENARIO: You now need to confirm marketing communication requirements with your client, Tee Shirty. Set up a meeting with: You, acting as the Marketing Manager at an agency whose client is Tee Shirty The Marketing Director at Tee Shirty, as role played by another student in your unit NOTE: Your Trainer & Assessor will also observe this meeting.

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