3 Failed products many products were put into production but flopped in the

3 failed products many products were put into

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3. Failed products – many products were put into production but flopped in the sales category hurts the company’s reputation and revenue in. 4. The usage of celebrities marketing the products – where some people may like the celebrity they use others may have problems with who they are and stopping buying the products. Opportunities 1. Healthy options – Pepsi Co. could start making healthy alternatives to appear to the weight conscientious consumers. 2. Flavors – where some flavors have failed there is an unlimited amount they could try. 3. Be more community based – take part in different festivals and fundraising for better publicity. 4. Cutting costs – they could stop production of products not doing so well, or look into making the bottles in cheaper and more environmentally friendly. Threats 1. Economic slowdown – with people not making as much money they will look to cutting things out that aren’t a necessity. 2. Health factor – with more people getting on the health phase, sales could decline.
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3. Competitors – Other companies are looking to revamp how they sell their products which could take some sales away.
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  • Spring '08
  • Pepsi Co.

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