related problems and the methods to solve those problems. Course Outcomes: 1. To know the different types of organizations. 2. To familiarize with the managerial perspective on OB. 3. To understand various leadership styles. 4. To introduce organizational change and development. Course Contents: Unit–I 1. Organization: Mission, Goals, Characteristics, Types, Structure & Design–Elements, Designs by Function, Product, Location, Matrix; Virtual Organisation, Learning
Organisation, Mechanistic and Organic Models; Determinants of an Organization Structure–Strategy, Size, Technology & Environment 2. Managerial Perspectives on Organizational Behaviour : Management Functions, Managerial Roles, Skills, Challenges and Effectiveness 3. Organizational Culture: Culture and its Characteristics, Types of Cultures, Western and Oriental Organization Cultures, Indian Organization Culture, Culture Change 4. Group Behaviour : Characteristics of Group, Types of Groups, Stages of Development, Group Decision-making, Organizational Politics, Cases on Group Decision-making Unit –II 5. Communication in Organization : Purpose, Process, Channels and Networks, Barriers, Making Communication Effective, Transactional Analysis (TA),Cases on Communication 6. Leadership Styles : Leadership Theories ,Leadership Styles, Skills and Influence Processes, Leadership and Power, Examples of Effective Organizational Leadership in India, Cases on Leadership 7. Conflict in Organization: Sources of Conflict, Types of Conflict, Conflict Process, Johari Window, Conflict Resolution, Cases on Conflict Resolution. 8 . Organizational Change and Development: Meaning, Process, Resistance to Change, OD Meaning, Process, Interventions: Sensitivity Training, Survey Feedback, Process Consultation, Team Building, Inter-group Development Books: 1. Blundell J. A & Middle N. M. G.: Career – English for the Business and Commercial World, Oxford University Press. . 2. Kaul , Asha - Effective Business Communication, Prentice Hall. 3. Raman, M & Singh, P - Business Communication, OUP 4. Rizvi, M. Ashraf - Effective Technical Communication, Tata McGraw Hill 5. Taylor, Shirley - Communication for Business, 4th Edn.-Pearson Education.
Course Description Course Name: Marketing Management Course Code: MB 203 Course Credits: 4 L-T Scheme: 3-1 Course Objectives: This course is designed to improve the student's understanding of the basic concepts of marketing management. Students will understand the function of marketing in a competitive, dynamic business. Students will comprehend the key elements in developing a marketing strategy and planning a marketing program by covering topics such as customer segmentation, positioning, branding, consumer research, pricing, marketing communications, new product development, and channel strategy. Course Outcomes: At the end of the course student s are be able to: 1. Explain the role and functions of marketing in a range of organizations.
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