This isnt the first time Apple has been sued over its products Dozens of

This isnt the first time apple has been sued over its

This preview shows page 29 - 32 out of 38 pages.

This isn't the first time Apple has been sued over its products. Dozens of customers in March sued the company in 59 separate lawsuits over a software tweak that throttles some older iPhones, and sought class action status. In June, Apple got hit with another suit seeking $5 million in damages over the screen of Apple Watch's tendency to "crack, shatter or detach from the body of the watch." The plaintiffs' lawyers didn't immediately respond to requests for comment.
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Brand Loyalty, Brand Extension, and Target Market 30 Week 12 Name: {Your Name} Seminar Group {Your Seminar Group} Tutor Use Week : 12 Date : 7 th January, 2018 Name of brand: Amazon Alexa Publication source and date: Forbes, January 7 th , 2019 Key Theme: Brand Extension Points of marketing interest identified in the article 1. Alexa will help Amazon to be built into US cars. 2. It will build customer loyalty as it will be answering all customer questions. 3. Alexa will help Amazon to access a wider scope of customer, as it will be suggesting products available in Amazon location. 4. It will help Amazon to take over the global e-commerce space as it will be available globally. 5. Customization, as Alexa will give the customers the ability to add features of their liking. A synthesis of key learning for brand managers Amazon is the largest e-commerce platform in the world, and as of now it wants to reach everyone and everybody in the world. Using Alexa, which is a software designed to interact with the customers, Amazon have partnered with the car manufactures for the software to be built into the millions of customer cars within a period of two years. Alexa will be combined with the vehicle navigation, which will tell the customer how to find things based on their current location. The
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Brand Loyalty, Brand Extension, and Target Market 31 partnership will beneficial for Alexa as it will be available globally and since people uses their cars every day, which will boost Amazon’s global footprint. A copy of the Article Amazon Will Get into More U.S. Cars with A New Alexa Partnership Is Amazon taking over the world? Its reach is everywhere, from its unbeatable e-commerce megastore to its burgeoning movie studio to its natural foods grocery chain. Next, it could be built into millions of U.S. cars within two years. Your Alexa at home and your navigation in your car both tell you how to find things, but in different ways. Now they've been integrated by a major automotive vendor offering car companies a suite of "contextual" assistance features to help sell its models. That means Alexa will answer your questions and find your desired products with an emphasis on help related to your current location. This could be huge. HERE Technologies reports its location data powers four out of five cars in the U.S. and western Europe and over 100 million cars globally. Meanwhile, over 100 million Alexa-enabled devices have now been sold, The Verge reported last week.
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