Headline Writing Notes

Tips for writing a press release give your release an

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Tips for Writing a press release: - Give your release an engaging headline - Give your release a compelling lede - Avoid distortion and exaggeration - Avoid jargon and technical terminology - Use proper newspaper style - Keep it short, crisp, tight o Average news release about 500 words; email release even less - Stress the benefits to the reader (and the reporter) - Proofread carefully - Deliver the release at just the right time - Deliver the release to the right person - Provide visuals - Provide a link to a website Pitch Letters: - Strategic message that attempts to persuade the journalist to write a story - More efective than news releases because they’re more brief o They’re teasers - Should you write a release or a pitch letter? Consider these: o Written pitches generally take less time to read o Pitches contain more details than short teaser releases o In pitches, the story isn’t written yet, so reporters have a strong sense of ownership - Tell a story - State the purpose of the pitch - State the terms - Describe the future - Target your pitch - Show your connection to the audience AP Style: - Editing is key to be being a good communicator - Must be able to produce accurate, readable copy - Editing = Credibility - Serial Comma: no comma between penultimate word in a group ( Bob, Al, Phil and Joel) - Media is plural | Medium is singular - Fewer than for individual quantities (i.e. – fewer than 10 applicants) - Less than for bulk quantities (i.e. – I had less than $50 in my pocket)
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Comm 110 Notes: Winter Term 2017 Libel Law 23 Jan 17 Defamation: - Three ways to determine whether communication is defamatory o Communication damages the reputation of a person, but not necessarily the individual’s character: LAW PROTECTS REPUTATION o To be actionable, the words must actually damage a reputation. Proof must be ofered o A significant minority of the community must believe the plaintif’s reputation has been damaged, but that minority must be representative of the community Libel: - Plaintif bears initial burden of proof - Plaintif must establish five separate elements in order to win a case - Laws vary from state to state - Any living person can bring a libel suit. o Dead people cannot be libeled 1. Publication a. One person, in addition to the person libeled, must see defamatory material b. May not attribute libelous statement to a third party c. Republication rule – almost anyone in a chain of publication could be sued for libel 2. Identification a. Injured party must show the court that the allegedly defamatory statement is “of and concerning him, her or it.” b. Can be explicit or implied c. Groups can also sue for libel, depending on their size i. Smaller groups will have an easier time suing for libel than in larger groups 3. Defamation a. Two kinds of defamatory words i. Words that are libelous on their face (thief, murderer, traitor, etc.) ii. Words that are innocent on their face but become defamatory only if reader/viewer knows other facts b. Exceptions exist for satire, comedy and opinion 4. Falsity a. Must prove the statements are false b.
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  • Spring '13
  • MichaelSkube
  • Winter Term

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