Ans students answers to this question may vary but

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Students' answers to this question may vary, but the better students will understand that economic performance is the foundation of the pyramid. If Whirlpool s advertising of its donations increases profit, then it is not wrong. The company has not abandoned its efforts to improve the quality of life. PTS: 1 REF: 68-69 OBJ: 03-1 TOP: AACSB Analytic | AACSB Ethics | TB&E Model Strategy | TB&E Model Promotion 3. Describe the pyramid of corporate social responsibility. Include a description of the pyramid theory and all of its components. ANS: The pyramid of corporate social responsibility portrays four kinds of responsibility: economic, legal, ethical, and philanthropic. Economic performance is the foundation for the structure, because if the company does not make a profit, then the other three responsibilities are moot. While maintaining a profit, business is expected to obey the law, do what is ethically right, and be a good corporate citizen. Philanthropic responsibilities are to be a good corporate citizen, contribute resources to the community, and improve the quality of life. Ethical responsibilities are to be ethical; to do what is right, just, and fair; and to avoid harm. Legal responsibilities are to obey the law, which is society's codification of right and wrong, and play by the rules of the game. Economic responsibilities are to be profitable, because profit is the foundation on which all other responsibilities rest. PTS: 1 REF: 68-69 OBJ: 03-1 TOP: AACSB Analytic | AACSB Ethics | TB&E Model Strategy 4. A recent study of marketing professionals found their ethical judgments were influenced by several factors. List four of these factors. How do these factors contribute to the ethical environment of a marketing organization? ANS: Ethical judgments were influenced by these factors: 1. The extent of ethical problems within the organization The healthier the ethical environment, the greater the likelihood that marketers will take a strong stand against questionable practices. 2. Top-management actions on ethics Top management can have a profound influence on the ethical behavior of
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marketing professionals by performing actions that encourage ethical behavior or discourage unethical behavior. Setting an example communicates an ethical philosophy. 3. Potential magnitude of the consequences The greater the harm, the more likely marketers will recognize that the action is unethical. 4. Social consensus The greater the degree of agreement among other marketers that an action is harmful, the more likely that marketers will recognize it as unethical. 5. Probability of harmful outcomes Higher probabilities of harmful outcomes mean that marketers are more likely to realize that the actions are unethical. 6. Length of time between the decision and the onset of consequences The shorter the time frame between the action and the onset of negative consequence, the more likely the marketer is to realize it was unethical.
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